RFP - Design Agency for School and Home Health Program Toolkit

Girl Effect India is seeking the services of an agency to design and develop a branded, culturally relevant branded School and Home Health Program toolkit aged 10-14 years in schools in target geographies across India. The toolkit will focus on critical health and social issues, such as the cervical cancer prevention vaccine, menstrual health management, gender norms, mental wellbeing, nutrition, anaemia, and tech-facilitated gender-based violence. The content will follow a narrative structure centered around a mother-daughter relationship, reflecting the daughter’s evolving needs as she enters puberty to bridge the growing gap between the two. This toolkit will be adapted for both physical and digital formats, with a specific goal to be adaptable into an animated series.

Who We Are

Girl Effect is an international non-profit that connects girls to the resources and support she needs to overcome barriers, see themselves differently and unleash their full potential. We believe that the most powerful force to break the cycle of intergenerational poverty is GIRLS. When you connect GIRLS to what they need, unleash the limits communities set for them, and change how girls see themselves- they change the world. That’s the Girl Effect.

Our approach redefines what girls think they can and should do. We do this by building digital and media technologies that girls want, trust and need. From chatbots and applications to chat shows and TV dramas our approach uses modern technologies to reach girls where they are today.  

Team Composition

1. Project Manager: Responsible for overseeing the project’s execution, timelines, and coordination between the team and client.
2. Toolkit Designer: Develops the structure, modules, and content of the toolkit , ensuring pedagogical and cultural appropriateness.
3. Health and Social Experts: Provides input and ensures that all health and social-related content (OGBV, mental health, anaemia, etc.) is accurate and aligned with best practices.
4. Illustrators/Graphic Designers: Create the visual content, including characters, diagrams, and engaging educational materials.
5. Scriptwriters: Write the toolkit narrative and script for animation in both Hindi and English.
6. Animator: Translates the script and storyboard into animated visuals.
7. Translator: Ensures the content is accurately translated and culturally appropriate in both Hindi and English.
8. Testing and Evaluation Coordinator: Leads the pilot testing phase and gathers feedback to refine the toolkit .

Location

The consultant must be based in India and have extensive experience in the country. The Assignment will be carried out in India.

Management

The consultant will have a primary point of contact within our India Create team. The language of the materials and reports shall be English. The contract supervisor shall approve all deliverables submitted before any payment is made.

Procurement Timeline

• Terms of Reference Published: February 12, 2025
• Deadline for Questions/Clarifications: February 15, 2025
• Deadline for responses from GE: February 17, 2025
• Deadline for Proposal Submission: February 21, 2025
• Project Commencement: March 1, 2025

To apply for this opportunity, please submit a proposal by email with the subject line “ Design Agency: School and Home Health Program Toolkit- India” to suppliers@girleffect.org  by 21st February 2025

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Tags Children and Childcare Education and Education Technology (edtech) Innovations and Technology Others