RFP - Production House for Chatbot (Devanagari and English)

Top Line Objective:

Girl Effect India is currently seeking a skilled production house to batch produce videos (in the info-tainment category) for its new chatbot targeting parents of 9-14 years old girls. These videos will cover cervical cancer prevention vaccine as a topic along with menstrual hygiene management. 

Who We Are

Girl Effect is an international non-profit that connects girls to the resources and support she needs to overcome barriers, see themselves differently and unleash their full potential. We believe that the most powerful force to break the cycle of intergenerational poverty is GIRLS. When you connect GIRLS to what they need, unleash the limits communities set for them, and change how girls see themselves- they change the world. That’s the Girl Effect.

Our approach redefines what girls think they can and should do. We do this by building digital and media technologies that girls want, trust and need. From chatbots and applications to chat shows and TV dramas  our approach uses modern technologies to reach girls where they are today.  

Our reach is 23 million and counting. 

We are girl centered. We engage girls through evidence based social and behavior change.  We meet girls where they are today, in the spaces, on the  platforms and channels they trust and love. We work with governments to transform systems to work for HER. 

We reach girls across the world, where they are -online and offline, to support them at the critical moments in life when choices around their health, education and economic future need to be made. 

We use our expertise in behavior change science to motivate and equip girls with information and support to help them see a different future for themselves, act on those choices, and drive greater demand for the opportunities and services available to them. 

Chhaa Jaa in India, Tujibebe in Tanzania, Yegna in Ethiopia - are some of our youth brands. They exist across multiple channels - digital ( Meta, Google and other SM platforms), TV, radio, print and offline. Where required and relevant, we also use white label brands for specific campaigns. 

Our Approach

Girl Effect uses a branded media approach towards delivering behavioral change programmes.

We reach girls across the world, where they are - online and offline, to support them at the critical moments in life when choices around their health, education and economic future need to be made. 

We use our expertise in behavior change science to motivate and equip girls with information and support to help them see a different future for themselves, act on those choices, and drive greater demand for the opportunities and services available to them. 

Chhaa Jaa in India, Tujibebe in Tanzania, Yegna  in Ethiopia - are some of our youth brands. They exist across multiple channels - digital ( Meta, Google and other SM platforms), TV, radio, print, and on-ground. 

Project Context

India has 254 mn adolescents (120 mn adolescent girls) who require nutrition, education, and guidance to develop into healthy adults. Ensuring adolescents are healthy, safe, educated, and empowered, fuels multi-generational impact and can propel poverty alleviation and growth for the nation. This, in turn, will directly impact SDGs 3, 4, 5, 8, and 17. Investments in adolescent health will help India realize its demographic dividends, as healthy adolescents are an important resource for the economy. Although adolescents have the potential to transform India, they lack the basic resources and agency to do so. They are restricted by poor access to facilities such as sanitation, education and healthcare, as well as deep rooted socio-cultural norms. They are susceptible to several preventable and treatable health problems - early & unintended pregnancy, unsafe sex leading to STI/HIV/AIDS, nutritional disorders (malnutrition, anaemia & overweight), substance abuse, mental health concerns, injuries & violence. Multiple indicators repeatedly show that adolescents (particularly girls) in India remain vulnerable and marginalized.

An integrated health approach for adolescent girls and young women is essential to address their comprehensive well-being. This approach encompasses sexual and reproductive health, ensuring access to education and services that empower them to make informed decisions. Proper nutrition is critical to support their growth and development, while effective menstrual hygiene management is vital for maintaining dignity and preventing infections. Preventive healthcare measures, such as HPV vaccination, are crucial to protect against cervical cancer and other related diseases. Addressing anaemia and other health factors is necessary to reduce the risk of long-term health complications, promoting a healthier transition into adulthood. This holistic strategy is key to fostering overall health, education, and future opportunities for young women.

Girl Effect is embarking on an integrated adolescent health programme to build awareness amongst girls aged 9-14 years-old towards menstrual health and hygiene management (MHM), nutrition, and HPV Vaccine for cervical cancer prevention. The programme will be delivered both online and offline and will target both girls and their parents to generate awareness, social support and positive attitude towards the above health issues.

Target Audience for the online campaign:

Primary Audience: Mothers aged 30-45 years [SEC C} of girls aged 9 to 14 years old in urban and peri-urban areas.

Secondary Audience: Fathers aged 30-50 years [SEC C} of girls aged 9 to 14 years old in urban and peri-urban areas.

Geographies:

Chandigarh | Goa | Ladakh | Nagaland | Mizoram | Arunachal Pradesh

Campaign Objectives:

1. Knowledge: Build mass awareness about cervical cancer and the importance of the HPV vaccine for adolescent girls.
2. Educate and Inform: Provide credible information to counteract misinformation and highlight the benefits of the vaccine.
3. Change Attitudes: Caregivers/parents of girls express positive attitudes with regard to girls getting the cervical cancer prevention vaccine. Currently, parents have very little information on HPV, therefore fostering a positive shift in parents' attitudes towards the HPV vaccine as a preventative measure is a key, where parents and girls increasingly perceive the benefits associated with the vaccine to outweigh the perceived risks.
4. Encourage Uptake: Drive parents to make informed decisions about vaccinating their daughters that drive conversations to our chatbot/microsite.

The campaign aims to reassure our audience and build trust at every stage, and address concerns so that parents perceive the vaccines as a beneficial preventative measure.

How To Apply

To apply for this opportunity, please submit a proposal by email with the subject line “ Proposal for Production House for GAVI Chatbot” to suppliers@girleffect.org and copy to devanshi.yadav@girleffect.org  by 14th February 2025.

For detailed RFP, click here: RFP - Proposal for Production House for GAVI Chatbot

Tags Innovations and Technology Others