RFP For Desh Ki Zarooraton Ke Liye 2.0 Campaign Strategic Development

Greetings from Vedanta Limited.

We are seeking a strategic partner to help us develop the next phase of our acclaimed 'Desh Ki Zarooraton Ke Liye' campaign for Vedanta Limited.

Vedanta is one of the world’s leading critical minerals, energy and technology companies spanning across India, South Africa, Namibia, Liberia, UAE, Saudi Arabia, Korea, Taiwan and Japan with significant operations in Aluminium, Zinc, Lead, Silver, Copper, Oil & Gas, Iron Ore, Steel, Nickel, Power and Glass Substrate and foraying into renewables, electronics and display glass manufacturing.

Campaign Background:

- Our original campaign aimed to connect people with the critical role of metals and natural resources in modern life

- We've successfully built brand awareness over the past 6 years

- Now, we're looking to evolve our narrative for the next chapter of India's growth story

Key Objectives:

1. Redefine our brand positioning in the context of India's emerging economic landscape

2. Develop a campaign that reflects:

   - India's current status as the world's 5th largest economy

   - Our commitment to sustainable development

   - Our role in nation-building beyond traditional metrics

Campaign Specifications:

- Primary Language: Hindi

- Creative Direction:

  * Minimal copy

  * Single powerful image

  * Vibrant and aspirational tone

Specific Areas We Need Your Expertise:

- Positioning strategy that captures Vedanta's evolving identity

- Creative approach to communicating our contribution to national development

- Innovative storytelling that resonates with contemporary Indian aspirations

Deliverables:

- Comprehensive campaign strategy

- Creative concept and messaging framework

- Multi-channel execution plan (social media, print, digital, cinema, TV, radio, internal communications)

Please refer to Annexure 1 for Agency Brief:

• Annexure 1 : Agency Brief.

 Please submit your company’s profile, last 3 years(financial statements, similar work done for corporates. We expect presentations / discussions (virtual or in person) to clarify queries if any or understand the requirements, Acceptance mail on the SOW we need through mail after going through the mail from your end.

Proposal Submission Deadline: 20^th December 2024

Please email with technical and financial proposals to Muhammed.Arshlan@vedanta.co.in (6377692369) // Commercial.AAF@vedanta.co.in (9266725427)with a copy (cc) to Mohd.Mohib@cairnindia.com .

Please reach out to us for any query.

Kindly avoid sending proposals through WeTransfer, Google Drive or any other medium which would not be acceptable. You may send documents in multiple emails if the size of the document is large.

To download the SoW, click here

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