Scope of Work - Consulting Agency/Individual for Illustration Modification-– Satrangi Comics

About Room to Read

Room to Read is a global organization transforming the lives of millions of children in low-income communities by focusing on literacy and gender equality in education. Founded in 2000 on the belief that World Change Starts with Educated Children®, our innovative model focuses on deep, systemic transformation within schools during two time periods that are most critical in a child’s schooling: early primary school for literacy acquisition and secondary school for girls’ education. We work in collaboration with local communities, partner organizations, and governments to develop literacy skills and a habit of reading among primary school children and ensure girls can complete secondary school with the skills necessary to negotiate key life decisions.

By focusing on the quality of education provided within the communities and ensuring these outcomes are measured, we have created a model that can be replicated, localized, and sustained by governments. With its global headquarters in San Francisco, Room to Read till date has benefited 32 million children across 21 low-income countries. Room to Read India was established in 2003 and presently has programs in twelve states – Andhra Pradesh, Bihar, Chhattisgarh, Delhi NCR, Jharkhand, Karnataka, Madhya Pradesh, Maharashtra, Rajasthan, Telangana, Uttarakhand, and Uttar Pradesh.

About the Program

Room to Read’s (RtR) Girls’ Education Program (GEP) ensures that girls complete secondary school and have the skills to negotiate key life decisions.  Girls Education Program  (GEP) engages with girls in enhancing their self-awareness, social awareness, and self-efficacy  to be able to continue their education and make informed choices about their lives. GEP also engages with Kasturba Gandhi Balika Vidyalaya (KGBVs) and other government residential schooling institutions, where teachers and wardens of the institutions are capacitated to roll out the program with the close monitoring and handholding support by district officials and Room to Read team. Simultaneously, the program also engages with families, school administrators, teachers, and community leaders to understand the gender-specific challenges of girls’ and to collectively create a conducive environment for girls in the respective communities/institutions.

Background of the Assignment

Girls education Program has some annual engagement activities planned throughout the year. The idea is to build and create momentum and awareness with girls and different stakeholders around different aspects of the life skills and gender.  These materials will be instrumental in sharing the content in reader friendly way to with an emphasis on the importance of lifeskills. Besides this, it will also uplift the motivation of the different stakeholders for girls education and different issues of gender  and gender equality. With this backdrop, RTR has developed a comic series based on separate themes of ten life skills like Self, Communication, Gender, and Emotions etc which is called the Satrangi comics. The storyline revolves around the themes on which Room to Read works under its Life Skills programme.

Based on themes of these comics, knowledge around lifeskills gets transcated by the educators to the students in the classrooms. However, as per the demand of the government, certain modification needs to be made in the illustration and language to be better able to fit the context of the state.

Scope of work and study

The agency or the illustrator will be required to work on the set of 30 comics which are designed under certain themes and will have to make changes and modifications in the illustration and language as suggested by the government. The designer will work closely with the program team to modify design, illustrate and rectify content with the existing comics.

Key Deliverables:

• Contextualize the comics that should supplement the content as per context of the geography, be more child friendly, gender balanced.
• Modification of more than 150 illustration as identified by the government and make the modifications.
• Ensure all the content is user friendly and visually appealing after the modification.
• Ensure the all the material designed for digital as well physical usage, accordingly the color palette should be used.
• The content will be in Hindi and English, fully proofread and fully edited material should be shared.
• The agency will be responsible for high-quality designing and laying out materials in a reader-friendly, creative, appealing, and innovative manner and placing illustrations or photographs wherever appropriate, required, and expected in a fun, interactive, and adolescent-friendly manner.
• Ensure formatting and layout of the text including making text editions once the layout is done
• Ensure contextualization and modification of the ideas for the illustration that supplements the content and should be able to contribute to visualizations of gender equality and help in moving away from gender stereotyping child friendly.
• The illustrations will be shared with the RtR point person and he/she will have the authority to approve the final illustrations.
• Preparing a print-ready file of each Comics. Designing and formatting will be in line with Room to Read’s branding guidelines.

Role of the Agency:

• Go through the existing comics open files and understand the complete comics where the changes in the illustration need to be done.
• Developing detailed plan which includes timelines for stages of deliverables.
• Sharing Inception Report and ethical guidelines of the assignment.

Role of RtR:

• Sharing of all program documents relevant to this assignment.
• Connecting and ensuring a tie-up with state team point persons.
• Review and contribute to the modification of illustration document.
• Supporting agency in finalizing the illustration and language corrections.  
• Review and contribute to finalizing the comics after modification as per the themes

Other compliances by the agency:

• Abide by the child protection policy and sign a contract on this regard before going to filed for data collection.
• Participate in orientation by Room to Read.
• Share the status of work on based on agreed milestones.
• Ensure capturing feedback
• Share theme wise comics in inception week after complete modification of illustrations.
• Share batch wise update every week to track the progress of the assignment.
• Complete the entire assignment within 30 days from the issues of the contract.
• Final comics in open and PDF files.

Key Milestones/Timelines:

Final Deliverable

Contract Duration: 

November- December 2024

How to Apply:

Proposals are invited from the interested agencies for the above assignment and the last date for receiving the proposal is 24^th October 2024 at procurement.india@roomtoread.org [do not copy anyone from RtR]

• Kindly submit two separate emails with the following subject lines:
  • EMAIL (1) : Satrangi Modification - TECHNICAL PROPOSAL
  • EMAIL (2) : Satrangi Modification - FINANCIAL PROPOSAL 

• The agency should apply with the following:

•  TECHNICAL PROPOSAL 
• • A technical proposal will outline the way this assignment will be approached.
  • Cite relevant work experience and samples of work- any stories, articles, or previously designed.
  • The proposal should mention the timeline for completing the deliverables.
  • Detailed CV of all the consultants involved in this project.
• FINANCIAL PROPOSAL
  • Detailed financial proposal.
  • Copy of registration certificate, GST, MSME, PAN Card of the organization and owners, etc.
• Read the ToR thoroughly before applying.
• Pricing should include the above requirements.
• Only Shortlisted agency will be contacted and might be called for a face-to-face interaction with the panel.
• Any incomplete application or process deviation, the proposals will automatically be rejected.

Proposal received after the prescribed deadline will not be considered.

The TDS will be applicable as per GoI.

Selected agency will be required to sign and abide by the Child Protection policy of Room to Read. 

For queries, please contact:

Ms Neha Premchandani at Neha.Premchandani@roomtoread.org

Tags Children and Childcare Education and Education Technology (edtech)