SoW for Video Production

Background

Room to Read has been working in India since 2003 in the areas of Literacy and Girls’ Education. In the past thirteen years, Room to Read has helped set up over 7300 libraries in government schools, trained teachers on literacy instruction in over 1000 schools, published over 175 titles of children’s literature in local language and provided material, academic and life skills support to over 8000 girls. We currently work across the eight states of Andhra Pradesh, Chhattisgarh, Delhi, Maharashtra, Madhya Pradesh, Rajasthan, Telangana and Uttarakhand.

RtR’s Literacy program works towards developing literacy skills and habit of reading and creating an enabling reading environment. RtR has three distinct models of operation

1. A comprehensive literacy program in targeted schools, comprising of explicit reading instruction in grades 1 and 2 and school libraries for grades 1-5. The key outcome is children developing both skills and habit of reading.
2. A school library program in targeted schools, for grades 1-5 with the key outcome of developing children’s reading habits. 

The above two models are implemented either directly by RtR or through partner NGOs

1. A Technical Assistance model in which RtR works with governments and other organizations to build their capacity for implementing literacy/library programs. This is usually done with an objective of scaling up early reading interventions.

LITERACY CLOUD

Room to Read stepped into the digital space with the launch of their platform, Literacy Cloud. This platform enables a new generation of teachers and young learners to access original, high-quality children’s book titles and videos in their local language to help create a culture of reading.

Digital storybooks are currently available in over 24 languages and more continue to be added all the time. These books have been produced by authors and illustrators from around the world. The books can be sorted and searched by the reading skill level of the child, among various other criteria.

Additionally, there is also access to a library of read-aloud videos by celebrities along with friendly, accessible professional development resources for teachers, children’s book creators, members of the international publishing community and governments. Literacy Cloud aims to build an online knowledge hub, for all stakeholders, to promote effective foundational literacy skills among primary school children.

ASSIGNMENT

Room to Read India seeks to engage an agency for the production of 2 videos featuring classroom interactions between teachers and students around reading and Children’s Literature. The duration of both videos should be 7-8 minutes each. The final videos will be uploaded to the Literacy Cloud platform.

Here are sample videos for the same:

1. https://literacycloud.org/videodetail/167-growing-readers-in-the-school
2. https://literacycloud.org/videodetail/151-the-wonder-of-reading-aloud
3. https://literacycloud.org/videodetail/163-the-power-of-great-storybooks

The agency will implement all Room to Read India Trust video production guidelines, ensure the video is high quality, develop a script according to the theme and identify video production requirements accordingly. The agency should work closely with the Room to Read India team to ensure the videos are as per the requirements, and identify any issues and recommend changes as necessary.

The agency will have to follow the Child Protection Guidelines of RTR.

Deliverables and Role of the Production house/ Agency

• The production house/ agency will create 2 live-action videos to be uploaded on Literacy Cloud 7-8 minutes duration each. The production agency should submit a detailed work plan to provide a blueprint for the video and share the approach and treatment notes.

• The agency will be expected to write scripts and outline the flow for both videos.

The Videos should be of at least the same quality as reference videos. Keeping the reference RTR videos in mind the agency needs to do detailed research, to give the film an Indian Context, before starting the scriptwriting which will need to be validated by subject experts as the script is being developed. The production team engaged in the recording /shooting should include:

a)      Scoping Location, Sourcing Props and Artists, as needed.

b)      Professional voice-over artists as per need of the script: it may require two or three different voices as well. Share voice-over samples with RTR team for approval on VO.

c)      Music, as per script demand

d)      Storyboards

e)      Illustrations/infographics as per need of the script

f)       Coordinate with Video participants (students, Teachers, room to read staff, etc) on behalf of Room to Read – India to seek inputs, and conduct interviews featured in the film.

g)      Proper Captions wherever required.

h)      The production team, as final handover, would share the-

• Final Scripts
• Subtitles of the video
• First cut of the film
• Raw footage of the film
• Un-mixed master with separate track/project file
• Final Film - format (mp4 or .wmv)

EXPERIENCE

• At least five years of video production experience.
• Ability to deliver impactful and thought-provoking videos.
• Knowledge of new evolving technology.
• Ability to read and write both Hindi and English.
• Experience of developing videos for the not-for-profit sector, especially the education sector is desirable
• Evaluation Criteria

Criteria	Weightage (50 Marks)
Technical Quality of Samples	10
Project Understanding	10
Previous Experience and alignment with project requirements	10
Scripting	10
Production Capability	10

Duration

August 2024 – NOVEMBER 2024

The production agency is expected to begin work immediately upon signing the contract. The production agency should submit a detailed work plan, the blueprint of the video, a treatment note, a draft script, and a timeline no later than 7th August 2024.

Payment

25% payment will be made on the signing of the contract.

75% after completion of the two videos.

POINT PERSON IN THE DEPARTMENT

Astha Jain, Sr. Manager- Edtech

HOW TO APPLY 

• Consultant Need to Submit Profile/Proposal with Portfolio of Work and share relevant work experience and samples, where required. 
• CV/Resume to be submitted over sumit.raghav@roomtoread.org (with copying Vivek.shrawat@roomtoread.org)    
• Last Date for submission is 21^st July 2024 
• Subject for submission of proposal–Proposal for Video Production  
  • Read the SOW thoroughly before applying. 
  • Only Shortlisted candidates will be contacted and might be called for a face-to-face interaction with the panel. 
  • Any incomplete application or process deviation, the proposals will automatically be rejected. 

Proposals received after the prescribed deadline will not be considered.  

• Selected Candidate will be required to sign and abide by the Child Protection policy of Room to Read.  

Contact Person for Any Clarification: 

Name: Sumit Raghav   

Email Id: Sumit.Raghav@roomtoread.org 

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