Assistant Manager – Content and Research

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About the Organization

The Digital India Corporation (formerly Media Lab Asia) has been set up by the Ministry of Electronics and Information Technology (MeitY), Government of India, to innovate, develop and deploy ICT and other emerging technologies for the benefit of the common man. Digital India Corporation plays the role of a leader in promoting e-Governance by taking forward the projects and activities of the Digital India Programme, to facilitate its stakeholders to realise its goals. It also provides strategic support to Ministries & Departments, both at the Central and State level for carrying forward the mission of the Digital India Programme by way of Capacity Building for e-Governance projects, promoting best practices, encouraging PublicPrivate Partnerships (PPP), nurturing innovation and technology in various domAIns. Digital India Corporation has several Independent Business Divisions under it and these include NeGD, MyGov, Bhashini, ISM, IndiaAI and MSH.

Job Description

India AI is currently inviting applications for the position of Assistant Manager – Content and Research purely on Contract/Consolidated basis.

Job Responsibilities

• Original Articles: Write and deliver a minimum of 5 original articles weekly on mutually agreed topics related to AI for the National AI Portal. These articles should provide valuable insights and trends in the field of AI, tailored to the Indian audience.
• News Stories: Provide at least 5 AI-related news stories per week, aligned with the publication schedule.
• Research Summaries: Create summaries of global AI research papers, offering an Indian perspective, as per given guidelines. Regularly update the portal with news on startups, events, and initiatives in the AI sector.
• Interviews: Conduct and write interviews of notable personalities in the AI space in India, providing unique insights into their contributions and thoughts on AI development in the country.
• Case Studies: Develop and write case studies on significant AI startups and organizations in India, showcasing their impact and innovative work in the AI ecosystem.
• Perform primary and secondary research to support the creation of content, ensuring accuracy, relevance, and thought leadership.
• Assist in various research works, policy-related initiatives, and content production for videos, events, and other activities.
• Content Management: Create, curate, and manage published content across platforms, including articles, images, and videos, to ensure an active and engaging presence.
• Community Engagement: Monitor social media channels, listen to users, and respond appropriately to comments and inquiries. Engage in online advocacy, cross-promotion, and
  community outreach.
• Design Oversight: Oversee and guide the design of social media assets, including Facebook Timeline covers, profile pictures, thumbnails, ads, landing pages, and Twitter profiles.
• Campaign Management: Design, manage, and execute social media campaigns and promotions that align with our marketing strategy, aiming to increase reach and engagement.
• ROI Reporting: Compile and present reports that show the impact of social media activities, including Return on Investment (ROI), using quantitative and qualitative metrics.
• Campaign Analysis: Analyze social media campaigns and translate findings into actionable recommendations to optimize future efforts.
• Benchmarking: Set and monitor best practice benchmarks to measure the success of social media campaigns and ensure continuous improvement.
• Stay updated on the latest trends, tools, and strategies in social media and content creation.
• Identify and respond to opportunities and threats in user-generated content, ensuring the brand’s online reputation is maintained.
• Develop proactive processes to capture and leverage online reviews.

Education Qualification/Required Skills & Experience

• Postgraduate degree in Journalism, Mass Communication, or equivalent .
• 4+ years of experience in content writing, digital marketing, or online content management, with a preference to having prior experience of working in a Govt set up
• Proven expertise in writing for diverse formats (web, social media, speeches, press releases).
• Demonstrated ability to manage and grow client relationships and portfolios.
• Excellent communication skills with fluency in English (written and verbal).
• Strong project management skills with a track record of delivering projects on time.
• Creative, lateral thinker with the ability to generate new ideas and solutions.
• Ability to collaborate effectively across teams, drive initiatives, and remain calm under pressure.

Eligible candidates may apply ONLINE: https://ora.digitalindiacorporation.in/

 Last date for submission of application: 21.01.2025

For more information please check the Link

 

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