Director – Brand and Communications

Follow us@ngobox

About the Organization

Ashoka University is India’s premier interdisciplinary teaching and research university, an institution that has become a beacon of academic excellence in less than 10 years since its inception. At Ashoka, we encourage you to embrace change, learn and grow continuously, and strive for excellence in what you do.

Job Description

Ashoka has built a unique brand and is acknowledged as the benchmark in quality higher education. Every aspect of the institution has played a role in creating and sustaining this position, including research, teaching, pedagogy, student outcomes, external partnerships, and communications.

Ashoka communicates with several audiences (students, parents, recruiters, alumni, founders, potential employees, regulatory authorities, and institutional partners) through multiple platforms. It has a strong social media presence and a rapidly growing website.

The University is recruiting a Brand Director, who will be responsible for thinking innovatively across social media and other platforms and creating world-class communication to further the University’s ambitious agenda. The Brand Director will lead a team of high-energy content creators and managers from the front and will need to channelize their efforts into a consistent, coherent brand narrative with measurable outcomes.

The Brand Director will be responsible for the following result areas:

• Creating an annual plan for brand communication, with defined metrics of success
• Driving awareness and relevance across all audiences.
• Overseeing the creation and implementation of innovative communication campaigns with the highest quality online and offline content (on par with global standards)
• Growing Ashoka University’s website, social media platforms (Instagram, Twitter, LinkedIn and Facebook) and YouTube channels significantly in terms of user numbers and engagement.
• Being in tune with changing content trends.
• Creating impactful videos and physical collateral for usage across the University.
• Supporting important University events including Orientation and Convocation.
• Assisting different verticals and departments of the University to ensure that Ashoka University’s messaging stays consistent, all activities reinforce Ashoka’s brand, and brand guidelines are followed.
• Monitoring brand health through a periodic audit with relevant stakeholders.

Education Qualification/Required Skills & Experience

• A bachelor’s and/or master’s degree with 12-15 years of relevant experience in corporates, content platforms, start-ups, ad agencies, or social media agencies
• Experience in developing high-quality video, audio, and written content
• A deep understanding of digital media including content, data, and analytics.
• Capability to deliver high-quality creative output in short response times.
• Experience in monitoring and improving brand health parameters

Skill Sets

• A desire to aim higher constantly.
• High energy levels, the capacity to learn quickly, and a keen eye for detail.
• Outstanding written and verbal communication skills
• Relationship-building skills to manage multiple stakeholders.
• Ability to use financial resources optimally.
• Impeccable integrity and a strong value system
• Apolitical nature

Showcase your professional accomplishments, skills, and experiences in an updated curriculum vitae.

Submit Your Application: https://forms.gle/K7aBb5h8vcYBkUhJ6

For more information please check the Link

Stay updated on the latest job opportunities in the Development Sector. Subscribe to NGOBOX's WhatsApp Channel. Click here to join!

Tags Jobs in Delhi Jobs in New Delhi Jobs in Communication Jobs in Marketing