Media Manager

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About the Organization

The Indian Institute of Foreign Trade (IIFT) was established in 1963 as an autonomous body under the Ministry of Commerce & Industry to contribute in the skill building for the external trade sector of India. It has come a long way to successfully develop into a unique institution involved in imparting knowledge through research and training in international business and trade. The Institute was granted “Deemed to be University” status in 2002. The National Assessment and Accreditation Council (NAAC) has recognized IIFT as Grade ‘A’ Institution in 2005 as well as in 2015. Over the years, IIFT has emerged as a national university with focus on International Business Management and Strategy, and such focus is reflected in all three major activities of the Institute: Research, Training and Education.

Job Description

Media Manager is expected to convey an image that is favorable and in all aspects beneficial to the Institute’s target audience. The incumbent will be responsible for planning, development and implementation of Institute’s social media and communication strategies. The incumbent will be also be responsible to instil a communication led ethos throughout the organization.

The Media Manager will be required to perform following major activities amongst others:-

• Strategize on expanding the reach of the various programmes of the Institute.
• Develop and implement integrated communication and marketing strategies for Institute’s programmes.
• Plan and execute media campaigns for events, programs, and other initiatives. Help to build better perception and image of the Institute through concerted efforts with all stakeholders and the media.
• Improve coverage of activities of the Institute on Print/Digital and Social Media in coordination with Academic Divisions, faculty members, students and administrative staff.
• Help the Institute to maintain good relations with its stakeholders and administrative interfaces viz. local administration, regulatory bodies, etc.
• Create engaging, high-quality content for social media platforms including Facebook, Twitter, LinkedIn, Instagram, YouTube, and emerging channels.
• Monitor, track, and report on social media performance using analytics tools; adjust strategies based on insights and data.
• Managing content on the website of the Institute.

Education Qualification/Required Skills & Experience

Essential:

• Masters or PG Diploma in Mass Communications/ Journalism or Advertising or Public Relations or Marketing from a recognized University with minimum 50% marks or equivalent grade point average;
• Minimum 5 years’ experience in the following areas –
• Event and Outreach Management
• Social Media Management (Twitter, Facebook, LinkedIn, Instagram YouTube)
• Advertising & Publicity
• Preparation of Editorial Materials (Reports/ Articles/ Speeches)
• Design, Conceptualization & Story Boards)
• Candidate should be well versed with English and Hindi Language (written& spoken both)
• Working knowledge of Digital Marketing, Video Editing, Content/ creative writing

Desirable:

• Proficient IT Skills
• Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics tools (e.g., Google Analytics, social media insights).
• Knowledge of Government Framework
• Creative mindset with a keen eye for visual content and storytelling.
• Experience with graphic design software (e.g., Adobe Creative Suite) is a plus.
• Familiarity with the business education sector is a plus.

Link: Application for the post "Media Managers" at IIFT Kolkata

For more information please check the Link

 

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