Call for Papers – 2019 IIM Indore- NASMEI Summer Marketing Information Systems Conference


Apply By:  31 Mar. 2019

Location:  Indore, Madhya Pradesh, India

Organization:  IIM Indore

Presentation Date:  26 Jul. 2019 - 28 Jul. 2019

Call for Papers – 2019 IIM Indore- NASMEI Summer Marketing Information Systems Conference
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Theme: Other (Marketing )


Title: Call for Papers – 2019 IIM Indore- NASMEI Summer Marketing Information Systems Conference.

Deadline: 31st March 2019

About the Conference:

More than ever before, success of marketing largely depends upon its ability to facilitate and sustain meaningful, engaging experiences for consumers. Significant advances in technology and communications, facilitated by digital and social media, in recent years have greatly contributed to making experience delivery to consumer easier. Customers have abandoned the traditional one-way passive reception of products and brand offerings, and now consciously look for ones facilitated by technology where creation of value happens.

The conference will deliberate upon the following broad themes, containing both conceptual and empirical papers about recent and emerging developments:

  • Understanding consumer behaviour in current marketing environment is essential for success. Organizations need to explore and understand consumer behaviour.
  • Social Media and digital marketing is playing a profound role by influencing the consumer behaviour in current marketing environment. With the emergence of e-commerce, social media and digital marketing.
  • Customer value through advertisement, promotions and marketing communications.
  • Consumer behaviour, its siginificance and applications for product and service marketing.
  • Role of e-commerce social media and digital marketing and its influence on user- value

Preconference Workshop:

There are two pre-conference workshop lined up a day before the conference on 26th July 2019.

  1. Teaching with Cases: This day-long workshop will be a boon to the faculty members who want to up their quality of teaching using business cases. This workshop will conduct bye world- renowned Prof Philip.C. Zerrillo of Singapore Mangement University.
  2. Conducting meaningful Research: Publishing in the top journals in any field has always been a challenge for any researchers. This half-day workshop by Prof. Satish Nargundkar aims to provide key insight into what it takes to be a part of the big league.

For more information please check the Link

 

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