Awareness & Coordination Manager

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About the Organization

The Ministry of Electronics and Information Technology (MeitY), under Government of India, is a stand-alone ministerial agency, responsible for formulating and implementing national policies and programs aimed at enabling the continuous development of the electronics and IT industry. MeitY’s focus areas include the development, promotion, and regulation of the electronics and IT industry in India, fostering digital governance, enabling innovation in emerging technologies and promoting cybersecurity initiatives within country.

Job Description

We are seeking a driven Awareness & Coordination Manager to lead initiatives that enhance the organization’s visibility, strengthen its brand presence, and ensure seamless coordination of awareness campaigns. The ideal candidate will have a strong background in event management, public relations, and stakeholder coordination, with hands-on experience in content creation (written, visual, and video) for digital platforms. This role is best suited for individuals who thrive in a startup environment, are self-driven, and can operate as a individual contributor while managing multiple responsibilities.

Job Responsibilities

• Plan, coordinate, and execute high-impact events, campaigns, and outreach programs.
• Develop and maintain strong relationships with media houses, partners, and stakeholders.
• Manage PR activities, including press releases, media coverage, and public statements.
• Design and implement awareness strategies aligned with organizational objectives.
• Collaborate across departments to ensure consistent communication and brand representation.
• Exposure to Coordinate with external agencies, vendors, and partners for smooth execution of initiatives.
• Track performance metrics for campaigns and events, and prepare periodic reports.
• Develop engaging content for the organization’s website, blogs, and social media platforms.
• Creating content (conceptualization, scripting, shooting coordination, editing, and publishing) to support campaigns and brand visibility.
•  Ensure all digital and video content aligns with PR and awareness strategies.
• Support in creating creative communication material for campaigns and events.
• Responsible for Capacity building activities, Start-Up engagement for Challenge rounds/Hackathons, Ministry and state engagements
• Raise awareness of new products, drives, or initiatives through events
• Maintaining an organized content library and streamlining workflow for seamless collaboration.
• Tracking and integrating trending hashtags, tags, viral strategies, and engagement techniques.
• Stay updated on the latest trends in technology and communications, applying relevant insights to improve BHASHINI’s project offerings.
• Demonstrated success in a similar role, with the ability to drive results in a fast-paced, dynamic environment with minimal supervision.
• Demonstrate excellent communication and stakeholder engagement capabilities, ensuring clarity and collaboration acrossteams.
• Be willing to travel extensively to maintain strong relationships and ensure effective project implementation at the grassroots level.

Education Qualification/Required Skills & Experience

• Bachelor’s degree in Journalism, Communications, Public Relations, Marketing, or related field.
• MBA /PGDM (preferable).
• Minimum 5 years of proven experience in event management, PR, and communications.
• Strong track record in handling end-to-end events and media relations is preferred.
• Experience in branding, marketing visuals, and storytelling through design, with a strong sense of visual composition, typography, and color theory, along with keen attention to detail in content creation and campaign execution.
• Hands on experience in all tools used in editing/production purposes (e.g Adobe(creative) or others)
• Proven capability to lead teams while also working independently.
• Excellent communication, networking, and stakeholder management skills.
• Strong organizational and project management abilities.
• Experience of working for a government set up/ project is desirable
• Ability to work in a fast-paced, dynamic environment with tight deadlines.
• Formal educational qualifications and experience may be relaxed for exceptional candidates.

The details can be downloaded from the official website of MeitY, DIC, BHASHINI &NeGD viz. www.meity.gov.in & www.dic.gov.in , www.BHASHINI.gov.in and www.negd.gov.in

 Eligible candidates may apply ONLINE: https://ora.digitalindiacorporation.in/

For more information please check the Link

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