Manager, Content

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About the Organization

The Alliance for an Energy Efficient Economy (AEEE) supports policy implementation and enables the energy efficiency market with a not-forprofit motive. AEEE promotes energy efficiency as a resource and collaborates with industry and government to transform the market for energy-efficient products and services, thereby contributing toward meeting India's goals on energy security, clean energy, and climate change.

Job Description

Alliance for an Energy Efficient Economy is seeking a dynamic and creative Manager – Content to join the Industry Engagement Team. The Manager – Content will be accountable for creating high-quality content across a variety of formats, including narratives, articles, talking points for the senior leadership team, Annual reports, newsletters, blogs, opeds, reports, and social media posts, while acting as a key resource to drive program-related communications.

The role will focus on translating complex energy efficiency research and policy insights into clear, compelling, and accessible content for diverse audiences. The post-holder will act as a bridge between the AEEE technical/research teams and the communications team, ensuring consistent messaging, accuracy, and alignment of technical information with outreach strategies.

The individual is expected to conceptualise, write, edit, and review content that effectively communicates energy efficiency initiatives, achievements, and policy impacts. She/he will collaborate with internal and external stakeholders to strengthen engagement, amplify outreach, and support the adoption of energy efficiency policies through wellcrafted, evidence-based communication strategies.

Job Responsibilities

• Conducting in-depth research on industry-related topics and AEEE’s research papers, to develop communicable content in different formats.
• Lead AEEE’s PR activities directly and through the PR agency
• Existing connections and relationships with journalists and media houses are desirable
• Contributing to the development of social media activities and campaigns.
• Assist in the dynamic update and management of AEEE’s website and associated microsites as needed.
• Assist the research teams in bringing out reports and communications material regularly.
• Develop narratives for high-impact communications with various stakeholders, such as industry, government, academia, funders, member companies, international agencies, etc.
• Create narratives around the policy impact of the work AEEE teams are doing and how it aligns with AEEE’s Mission &and Vision
• Handling an apt mix of all forms: Technical Abstracts / Proposals / Video Scripts / Op-eds and Blogs, etc.
• Developing content for marketing collaterals, podcasts and thought leadership activities.
• Act as a go-between for the AEEE technical/research and communication teams
• Proofreading/copy-editing content for errors and inconsistencies.
• Help maintain the AEEE content repository.

Education Qualification/Required Skills & Experience

• 8-10 years of experience in copywriting or content management, with a public relations agency, energy sector company, industry association or a non-profit research organisation
• Post-graduates in Communication, Journalism, or a related discipline.
• Relevant prior experience in a content/communications role in the social/sustainability sector will be desirable
• Experience hosting convenings, building strategy and mediating collaboration amongst multiple stakeholders, especially PR agencies and journalists
• Proficiency, excellence in written English, with a substantial body of work in portfolio
• Comfortable in using AI tools for enhancing impact, quality, and turnaround speed

Skillset expectations

• Team player who effectively integrates, motivates and builds relationships with cross-functional team members (local or remote), sponsors, key stakeholders, executives, and other individuals or organisations involved with or affected by the project.
• Good project management skills with an ability to multitask and manage competing deadlines
• A strong background in climate issues and an understanding of the Indian energy efficiency landscape, policies, and ecosystem is desirable. Ability to link AEEE’s work to larger climate action goals and create narratives for different stakeholders, especially funders, government ministries and agencies, publications, etc.
• Ability to build and develop strong relationships, apart from possessing a strong network of connections within the media industry.
• Ability to work on multiple projects simultaneously
• Must be a confident communicator and presenter
• Strong writing skills with a proven track record of writing in different platforms for a multitude of audiences is a must
• Ability to work well under pressure and adapt quickly to change.

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