Call for Social Media Marketing Agency

Call for Social Media Marketing Agency 

We are excited to offer a unique opportunity for a professional Social Media Marketing Agency to collaborate with AIACA in shaping the social media marketing strategy for a craft enterprise located in West Bengal. This exciting project involves content creation, and expanding the online presence of The Chowhatta Kantha Stitch Industrial Cooperative Society to increase sales and reach of the enterprises. 

About the Project: AIACA, with support from the Flipkart Foundation, has initiated “Greening the Way towards Success - Creating a Sustainable Enterprise” which aims to create and strengthen the enterprise in Chowhatta, Birbhum, West Bengal, to help artisans uphold their cultural traditions through their native crafts. The project is in Chowhatta, Birbhum District of West Bengal and impacting 150 women artisans directly  and 600 artisans indirectly  engaged in the production of Kantha stitch products.

Details of enterprises-

The Chowhatta Kantha Stitch Industrial Cooperative Society, located in Chowhatta, Birbhum, is a vibrant artisan group dedicated to preserving and promoting the traditional craft of Kantha embroidery. Established in 1996 under the West Bengal Co-operative Societies Act, 1983, the Chowhatta Kantha Stitch Industrial Co-operative Society Ltd. is a community-driven organization located in the village of Chowhatta, P.S. Labpur, Sub-division Bolpur, District Birbhum, West Bengal, the cluster represents a collective of skilled artisans, primarily women, who have mastered the intricate and labor-intensive art of Kantha stitching—a time-honored heritage of Bengal. Total members of the society are 150 members of kantha embroidery artisan. 

Specialization: The Chowhatta Cluster specializes in creating a variety of handcrafted Kantha-embroidered products, including: Sarees, Blouse , Kurta, Kurti, Panjabi, dupattas,Stoles and scarves,Coaster, Curtain,Place-mats ,Cushion covers, bed cover,Bags, pouches, and home decor items. 

Deliverables:

The selected agency will be responsible for a 4-month strategic social media campaign (April 1, 2025 – July 30, 2025) with the following deliverables:

1.  Campaign Development & Execution:

• Develop and implement a content strategy aligned with AIACA’s vision.

• Create engaging content highlighting sustainable practices, artisan stories, and product features.

• Execute targeted social media advertisements focusing on eco-conscious consumers, ethical shoppers, and supporters of women’s empowerment.

1.  Daily Social Media Management:

• Consistent posting based on a structured content calendar.

• Community engagement via Q&A sessions, live interactions, and user-generated content.

1.  Growth Strategy & Lead Generation:

• Increase followers, engagement, and brand visibility on social media.

• Generate leads through social media promotions and targeted campaigns.

1. Performance Tracking & Reporting:

• Regularly analyze and optimize ad performance based on engagement metrics.

• Submit a comprehensive campaign report summarizing key insights and sales impact. 

Time Frame:

 1st April,2025 - 30th July,2025  (4 months)

How to Apply: If you are interested in being part of this exciting project, please submit the following:

• Framework of the campaign: Submit a detailed plan outlining your approach to the project.

• Financial quotation: Provide a financial quotation plan that outlines your fees and expenses for the entire project.

• Portfolio: Submit a portfolio showcasing your previous work, with a focus on social media marketing strategy. 

Submission Deadline: All applications must be submitted by 10th March, 2025

How to Submit: Please send your application to ed@aiacaonline.org and hr@aiacaonline.org with the subject line Detailed proposal – Draft outline of the campaign with financial - [Your Name]."

Tags Corporate Social Responsibility (CSR) Entrepreneurship Rural Development Skill Development Sustainable Development Goals (SDGs) Women Empowerment