RFP - Design Agency for School and Home Health Program Toolkit

Follow us@ngobox

About the Organization

Girl Effect is an international non-profit that connects girls to the resources and support she needs to overcome barriers, see themselves differently and unleash their full potential. We believe that the most powerful force to break the cycle of intergenerational poverty is GIRLS. When you connect GIRLS to what they need, unleash the limits communities set for them, and change how girls see themselves- they change the world. That’s the Girl Effect.

Our approach redefines what girls think they can and should do. We do this by building digital and media technologies that girls want, trust and need. From chatbots and applications to chat shows and TV dramas our approach uses modern technologies to reach girls where they are today.

We are girl centered. We engage girls through evidence based social and behavior change.  We meet girls where they are today, in the spaces, on the platforms and channels they trust and love. We work with governments to transform systems to work for HER.

We reach girls across the world, where they are -online and offline, to support them at the critical moments in life when choices around their health, education and economic future need to be made.

We use our expertise in behavior change science to motivate and equip girls with information and support to help them see a different future for themselves, act on those choices, and drive greater demand for the opportunities and services available to them.

About the Proposal

Girl Effect India is seeking the services of an agency to design and develop a branded, culturally relevant branded School and Home Health Program toolkit aged 10-14 years in schools in target geographies across India. The toolkit will focus on critical health and social issues, such as the cervical cancer prevention vaccine, menstrual health management, gender norms, mental wellbeing, nutrition, anaemia, and tech-facilitated gender-based violence. The content will follow a narrative structure centered around a mother-daughter relationship, reflecting the daughter’s evolving needs as she enters puberty to bridge the growing gap between the two. This toolkit will be adapted for both physical and digital formats, with a specific goal to be adaptable into an animated series.

Target Audience:

• Primary Audience: Girls aged 10-14 years (adolescents).
• Secondary Audience: Mothers or caregivers of the girls, who will be involved in behavior change and understanding the evolving health and social needs of their daughters.

Key Themes of the School and Home Health Program:

Cervical Cancer Prevention:

• Why is this important to protect the future of the girl and her aspirations?
• Importance and benefits of the cervical cancer prevention vaccine.
• Creating a supportive environment at home and school.

Menstruation:

• How to speak to each other about periods.
• Social and emotional changes during menstruation.
• Knowledge about the menstrual cycle.
• Tips and tricks to manage menstrual discomfort for both mothers and daughters.
• Addressing myths and taboos around menstruation.
• Hygiene practices and menstrual products.

Mental Health:

• Understanding mental health and emotional well-being in the context of puberty.
• Coping mechanisms for stress, anxiety, and mood swings.
• How the mother-daughter relationship can support mental health.
• De-stigmatizing mental health issues in adolescence.

Nutrition:

• Understanding how nutrition plays a critical role in physical and mental well-being.
• The role of nutrition in preventing anaemia.
• Healthy eating habits.

Online Gender-Based Violence (OGBV):

• Understanding what constitutes online gender-based violence (OGBV).
• Tips for prevention and protection online.
• How to speak up and report online violence.
• Building resilience and self-confidence in a digital space.
• Promoting positive digital behavior, including respect for self and others.

Key Deliverables:

• Branding and logo:  the agency will design branding, logo and a brand book for the program
• Toolkit Content:
• 5 comprehensive books/guides, each focusing on one core health theme (Cervical Cancer prevention vaccine,  Menstruation, Mental Health, Anemia, and Online Gender-Based Violence).
• Each book should include: Narrative-based learning with a mother-daughter perspective, Short stories or dialogues that convey relatable scenarios, Quizzes and activities to do together to reinforce key messages at the end of each chapter, Illustrations or images that reflect the target demographic, A list of recommended resources (videos, helplines, etc.).
• Illustrations & Visual Aids:
• Custom illustrations for each module reflecting the characters, settings, and key themes.
• Visual aids such as infographics or diagrams for topics like menstruation hygiene, vaccine information, OGBV awareness, etc.
• Adaptation for Animation:
• A script outline for each module, formatted for an animated series.
• Character designs for the mother-daughter duo, supporting characters, and animation style guidelines.
• Dialogue and narrative structure suitable for animation and visual storytelling.
• Animation should be 3D, of good quality and also should capture cultural nuances / regional nuances
• Adaptation for Audio
• The story should be  adaptable for Audiobook to be used in school/ home/ community settings
• It should contain thematic episodes that help inform and educate mothers, community members and girls out of school on the identified themes
• Translations:
• Toolkit and animated script should be available in both Hindi, English and other local languages as applicable. ( At least 5 languages ) and should be culturally relevant for specific regions (  Northeast, West India)
• Teacher and Facilitator Guide:
• An instructional manual for teachers and facilitators to deliver the program effectively, including suggested activities, discussion points, and behavior change techniques.
• Peer Activities
• The toolkit must include activities that girls can do  as a group that facilitate the sharing of information, learning and discussing each theme and quizzes and play activities
• Parent's Handbook :
• A guide for mothers to navigate discussions on puberty, menstruation, mental health, vaccination, and online gender-based violence with their daughters.
• School collaterals :
• The toolkit must include designs for branded school materials such as timetables stickers, posters, information leaflets, handbooks, button buddies, stationery boxes, bags, folders and other collaterals ( should be suggested) for use during activities.Van design ; The program will also be promoted by a Van and the logo and branding must be adapted for a school Van
• All the above should be available as an online and an offline toolkit that can be made available on Girl Effect’s ChaaJaa website and YouTube channels.

Responsibilities

• Agency Responsibilities:
• Branding and logo: design the branding and logo for the program and toolkit
• Content Development: Design the entire toolkit / content, integrating the health and social themes with a compelling narrative.
• Storyboarding and Scripting: Develop a storyboard for the animation adaptation and write scripts for each module in both English and Hindi.
• Graphic Design and Illustrations: Create illustrations that are culturally sensitive, relatable, and engaging for both girls and mothers.
• Consultation with Health and Social Experts: Collaborate with subject matter experts (doctors, counsellors, health educators, digital safety experts) to ensure the accuracy of the health and OGBV-related content.
• Testing and Feedback: Pilot test the toolkit with a select group of mothers and daughters, gather feedback, and refine the content accordingly.
• Multilingual Content: Translate all materials into Hindi and English, ensuring the translations are culturally and contextually appropriate.
• Animation and Audio/ Visual content: the content must be animated/ made into an audiobook and broken into thematic episodes.
• Design of collaterals: Design collaterals such as Bag, folder, time table, pledge cards, quiz cards, activity sheets, stickers, pencil cases, button buddies etc
• Van design; the program will also be promoted by a Van and the logo and branding must be adapted for a school Van
• Client Responsibilities:
• Health and Social Content Approval: Provide relevant health data, references, and approval of health-related material, including content on online gender-based violence.
• Access to Target Groups: Facilitate connections with focus groups for testing and piloting the toolkit .
• Approval Process: Ensure timely review and approval of drafts, illustrations, scripts, and final outputs.
• External Collaborators :
• Subject Matter Experts: Provide technical expertise on health topics (cervical cancer, menstruation, anaemia, mental health, online gender-based violence).
• Animation Studio: Work with a professional animation studio to adapt the toolkit into an engaging animated format.
• Voice/ audio Studio; Work with professional recording artists to make it into an audio series

Team Composition:

• Project Manager: Responsible for overseeing the project’s execution, timelines, and coordination between the team and client.
• Toolkit Designer: Develops the structure, modules, and content of the toolkit , ensuring pedagogical and cultural appropriateness.
• Health and Social Experts: Provides input and ensures that all health and social-related content (OGBV, mental health, anaemia, etc.) is accurate and aligned with best practices.
• Illustrators/Graphic Designers: Create the visual content, including characters, diagrams, and engaging educational materials.
• Scriptwriters: Write the toolkit narrative and script for animation in both Hindi and English.
• Animator: Translates the script and storyboard into animated visuals.
• Translator: Ensures the content is accurately translated and culturally appropriate in both Hindi and English.
• Testing and Evaluation Coordinator: Leads the pilot testing phase and gathers feedback to refine the toolkit .

Eligibility

We are looking for agencies who have experience in the following either in-house or through preferred partners.

• Toolkit Development & Educational Design
• Expertise in creating age-appropriate, engaging health education content, particularly focused on adolescence.
• Knowledge of behavior change communication to promote lasting health behavior shifts.
• Ability to design culturally sensitive, gender-inclusive educational materials.
• Health & Social Issue Expertise
• In-depth understanding of adolescent health topics, including cervical cancer prevention, menstruation, anaemia, mental health, and online gender-based violence.
• Ability to collaborate with health professionals and digital safety experts to ensure content accuracy.
• Creative & Visual Design
• Strong skills in illustration and graphic design to create culturally relevant visuals, including infographics and character designs for animated content.
• Ability to adapt toolkit into an animated series with clear, engaging visual storytelling.
• Storytelling & Scriptwriting
• Expertise in crafting narratives that resonate with adolescent girls and their mothers, integrating health messages seamlessly.
• Scriptwriting experience for both written toolkit and animated formats.
• Capability to craft compelling brand narratives and storytelling techniques that effectively communicate the Girl Effect message, create emotional connections, and build brand loyalty.
• Multilingual Content Creation
• Proficiency in developing educational content in both Hindi and English, ensuring cultural and contextual relevance across India.
• Experience localizing content for diverse regions and communities.
• Strong understanding of local trends, media landscape, and cultural nuances to tailor creative solutions that resonate with the target audience in the Indian market.
• Research & Evaluation
• Experience in user research, piloting educational materials, and gathering feedback for refinement.
• Ability to evaluate the effectiveness of the toolkit in driving behavior change.
• Project Management & Coordination
• Strong project management skills to oversee timelines, budgets, and coordination between cross-functional teams.
• Ability to deliver high-quality content on time and within budget.
• Animation & Digital  & Audio Expertise
• Experience in animation production, either in-house or through partnerships with animation studios.
• Knowledge of creating digital tools or interactive content for adolescent learners, if applicable.
• Audio expertise ( collaborating with storytellers and voice artists )

How to Apply

Deadline for Proposal Submission: February 21, 2025

Project Commencement: March 1, 2025

To apply for this opportunity, please submit a proposal by email with the subject line “ Design Agency: School and Home Health Program Toolkit- India” to suppliers@girleffect.org  by 21st February 2025

For more information please check the Link

Stay in the loop with the newest RFPs and Grants through NGOBOX's WhatsApp Channel. Join now by clicking here!

Tags Children and Childcare Education and Education Technology (edtech) Healthcare and Healthtech Others