RFP - Learning Labs: Implementation Partner

Follow us@ngobox

About the Organization

Girl Effect is an international non-profit that builds media that girls want, trust and need. From chatbots to chat shows and TV dramas to tech, our content helps adolescent girls in Africa and Asia make choices and changes in their lives. We create safe spaces for girls, sharing facts and answering questions about health, nutrition, education, and relationships, empowering girls with the skills to negotiate and redefine what they are told is possible “for a girl”.

Our reach is 50 million and counting, and we use technology to reach girls at scale so every girl can choose to be in control of her body, health, learning and livelihood.

Because when a girl unlocks her power to make different choices that change her life, it inspires others to do so too. She starts a ripple effect that impacts her family, community, and country.

That’s the Girl Effect.

About the Proposal

Girl Effect is looking for a Local Implementing  Partner to help us establish and manage two community-based ‘learning labs’ (placeholder name) in Mumbai and Delhi each, that will allow us to gather regular, informal insights from our target audiences (girls 9-24 years) and parents of girls (9-14 years) on our content, products and programmes.

In 2019, Girl Effect launched Chhaa Jaa, a programme that helps girls in India build the confidence to make choices and changes in their lives - from accessing information about her body and services around her to negotiating about education choices or whether to use contraception. Chhaa Jaa was designed keeping in mind adolescent girls between 17-19 years, currently in higher education, and accessible online via mobile – whether girls own or borrow a mobile phone.

Over the last five years, we have invested in setting up key online assets and infrastructure that can be leveraged to deliver programmes under a range of thematic areas for older adolescent girls. We have built a multi-product digital ecosystem of products - across ‘broadcast’ and ‘interactive’ features - that are social media-based and available to girls whenever they need it.

This includes:

• Inspiring and enabling social and behavior change content on Chhaa Jaa’s Facebook, Instagram, and YouTube pages.
• Bol Behen chatbot on Facebook Messenger and WhatsApp that allows girls to explore taboo topics in a safe 1:1 space and nudges them to connect her with health services.
• Chhaa Jaa website which aggregates youth-friendly services and is updated regularly with blog content.
• Bak Bak Gang, a girls-only Facebook group to experience social support and a sense of community.

Integrated Health Programme- MHM X Nutrition x HPV vaccine

Girl Effect is embarking on an integrated adolescent health programme to build awareness amongst girls aged 9-14 years old towards menstrual health and hygiene management, nutrition and HPV Vaccine for cervical cancer prevention. The program will be delivered both online and onground and will target both girls and their parents to generate awareness, social support and positive attitudes towards above health issues.

Audiences:

Audience: Girls between 9-14 years (SEC C&D)

Channels/ Products: On-ground (potentially a school intervention)

Geographies: Selected hotspot districts in select States

Audience: Caregivers/parents (both mothers & fathers) of girls between 9-14 years (SEC C&D)

Digital: Awareness campaign Ads + social media content and a chatbot for parents

On ground Intervention: Potentially parent forums for education on Integrated Adolescent health

Digital: All States with large Hindi and English-speaking populations

Onground intervention:  will be selected hotspot districts in select States

Bol Behen 2.0:

Girl Effect is continuing its flagship initiative targeting young women 18-24 years with a new campaign to expand and scale its chatbot Bol Behen and refresh its website (www.chhaajaa.com), to reach even more girls by building a new language feature, and mental wellbeing AI content features (in partnership with Wysa) with critical knowledge to address their sexual and reproductive, and mental wellbeing needs.

Audiences:

Primary Audience: AGYW 18-24 years

(Boys 18-24 years are a potential secondary audience if Bol Behen is expanded to boys as a part of upcoming grants)

Channels/ Products: Bobe Hindi, Devanagari, English

Bobe SRH + mental wellbeing

Website refresh ( Chhaa Jaa)

Geographies: All States with large-Hindi and English speaking populations

Scope of Work

Objective: Girl Effect is looking to find a Local Partner with a presence in India, with close community connections and experience working with and supporting adolescent girls and young women (9-24 years), to help us establish and manage two ‘learning labs’ (placeholder name) in Mumbai and Delhi that will allow us to gather regular, informal insights from our target primary and secondary audiences for the aforementioned programmes. The local partner is expected to establish spaces that can act as vibrant programme hotspots for co-creation and building interventions in close collaboration with communities.

Local Partner: The Local Partner will work closely with the Girl Effect Programme team based in Mumbai and Delhi. The Local Partner will lead the actual implementation of learning labs at the grassroots level.

Scope of Work for a Local Partner

The role of the Local Partner for Learning Labs is crucial; a trusted, committed, and flexible partner who is passionate about empowering girls will be the ideal partner for the intended project. Accordingly, the selected Local Partner will be on the ground throughout the set-up and research process and will be accountable for the major areas including:

• Learning Lab Design and Set Up
• Co-creation, testing and research management
• Showcases
• Participant Safeguarding, Communication and  Administrative matters

Deliverables

• Set up 2 physical learning labs each in Mumbai and Delhi which are accessible to Girl Effect’s target audiences.
• Conduct regular community engagement to inform and engage the community to develop the learning labs as vibrant spaces of co-creation and collaboration within the community (including with potential partners) and provide reports and feedback to Girl Effect on an ongoing basis.
• Design and deliver training as a part of the programme developed, with target audiences and communities, screen Girl Effect content and introduce Girl Effect technology products.
• Conduct evaluations and compile regular reports for Girl Effect on a monthly basis.
• Arrange logistics, e.g. transportation, SIM cards, internet and credit for participants of research exercises and ensure all participants are paid on time.
• Conduct training to use apps/Google Meet/Zoom for digital focus group discussions with Girl Effect team whenever there is an online testing and co-creation planned. Ensure participants have digital connectivity via their own phones or through a device/ devices at the learning lab office.
• Organise at least 10 regular and ad-hoc co-creation and testing exercises
• Organise at least 2 showcases ad-hoc for potential donors, partners and media 

Eligibility

Applicant organizations are expected to fulfil the following competencies - the first 3 competencies being vital:

• Demonstrate an understanding of Child Protection, Safeguarding and ethical issues in research.
• Have existing community relationships in the regions outlined above, and the ability to engage with the community or leverage other networks.
• Experience in working with and supporting young people, and particularly adolescent girls and their parents and specific knowledge of gender dynamics at individual, household, and community levels - and - how these dynamics are contextualized in their class, caste, and religious identities. 
• Experience in conducting research and expertise working with young people/adolescent girls, preferably in the target districts.
• Experience in, and a good understanding of, recruiting respondents for research either directly or via recruiting agencies; we aim for recruitment to be inclusive of all identities, including but not limited to religion, caste, and disability.
• Experience in fieldwork supervision.
• Ability to report and respond to comments and questions in a timely, appropriate manner.
• Good technology infrastructure (use of email, fast internet connection/wi-fi that ideally allows video conference for meetings and training and laptops that can be updated to the latest version of Chrome).
• Good digital skills (be familiar with web browsers and have some experience with using Android apps).

How to Apply

Deadline for proposal submission:  10 August 2024

To apply for this opportunity, please submit a proposal by email with the subject line “Learning Labs Implementing Partner- India” to suppliers@girleffect.org by  10 August 2024.

For more information please check the Link

Stay in the loop with the newest RFPs and Grants through NGOBOX's WhatsApp Channel. Join now by clicking here!

Tags Adolescent Healthcare and Healthtech Others