RFP - Regional Media Partnership April 2025 India

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About the Organization

Girl Effect is an international non-profit that connects girls to the resources and support she needs to overcome barriers, see themselves differently and unleash their full potential. We believe that the most powerful force to break the cycle of intergenerational poverty is GIRLS. When you connect GIRLS to what they need, unleash the limits communities set for them, and change how girls see themselves- they change the world. That’s the Girl Effect.

Our approach redefines what girls think they can and should do. We do this by building digital and media technologies that girls want, trust and need. From chatbots and applications to chat shows and TV dramas, our approach uses modern technologies to reach girls where they are today. Our reach is 45 million and counting.

About the Proposal

Cervical cancer is one of the leading causes of cancer-related deaths among women in India, despite being preventable through vaccination. The cervical cancer prevention vaccine rollout aims to cover 10 -14-year-old girls, with schools playing a crucial role in implementation, while parental acceptance remains a key determinant of success.

In alignment with these efforts, Girl Effect India seeks to complement state-led initiatives in the North East states, Chandigarh, Himachal Pradesh, Tamil Nadu, Puducherry and Goa by leveraging regional media partnerships. These partnerships will enhance awareness, promote acceptance, and increase the uptake of the cervical cancer vaccine among adolescent girls and their parents, ensuring that key messages reach communities effectively. The partnership should also bring the key stakeholders together to support vaccine awareness and acceptance.

Objective

To strengthen regional communication efforts in the select states by collaborating with media partners to:

Increase awareness for cervical cancer prevention and disseminate the benefits of HPV vaccination among parents of adolescent girls

• Engage champions (health providers, influencers, sports and other personalities) to increase awareness of CCP
• Address myths, misconceptions, and hesitancy surrounding the vaccine by directing queries to credible experts and an easy to access WA based chatbot.
• Align with and amplify state/national government campaigns to ensure a unified and impactful messaging approach.
• Increase engagement with Educators/ principals/ parents at school and community level.

Improve knowledge of broader adolescent health services, including sexual and reproductive health, preventive care, nutrition, and mental well-being.

• Amplify GE’s work that is specially designed for girls and women around the above themes.

Scope of Work for Regional Media Partnerships

Media partnership initiative :

Design state-specific co-branded media initiative in collaboration with Girl Effect India to promote vaccine acceptance, demand and stakeholder engagement.

Develop an integrated media plan that aligns with vaccine rollout efforts at the state level.

Content Development & Dissemination:

• Create and distribute regionally relevant materials
• Produce engaging storytelling formats, including case studies, interviews, and success stories.

Community & Stakeholder Engagement Events

• Organize live radio and television discussions featuring medical professionals and community leaders.
• Host community-based meetings and community forums to address vaccine-related concerns.
• Host events to engage multi-stakeholders in the initiative.
• Conduct media-supported school and parent engagement activities.

Social Media & Digital Outreach

• Leverage regional social media influencers and digital content creators to drive awareness.
• Design and execute interactive online campaigns, including Q&A sessions and myth-busting posts.
• Monitor digital engagement and respond to queries in real-time.

Collaboration with Government & Civil Society

• Align messaging with government immunization campaigns.
• Partner with NGOs and community organizations to expand outreach and credibility.
• Facilitate media training for health workers and educators to improve community engagement.

Monitoring & Reporting

• Provide regular reports on media reach, engagement, and impact.
• Document best practices and human interest stories.

Eligibility

To maximize reach and impact, the initiative will collaborate with a diverse range of media organizations, including:

• Regional Print/ Broadcast Media (TV/ radio )/Digital News Platform: Leading national/regional newspapers, radio channels, and TV stations that have strong local influence and credibility. Regional and national online news portals with high engagement among young audiences and parents.
• Should have a presence on Social Media and access to Influencer Networks: Digital content creators, social media influencers, and community-based platforms that can drive conversations and address misinformation.
• Experience in creating media initiatives for social impact and Public health will be important.
• Should have network presence /partners across India in all regions ( North, South, East, West, North-east)

How to Apply

Please submit proposals, as described below, to suppliers@girleffect.org by 16 May 2025 latest. Please clearly mark your email with the subject ‘Regional Media Partnership-India’.

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Tags Healthcare and Healthtech Advocacy Others