RFP for Setting up and Carrying out Call Centre Operations for Study in India Program

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About the Organization

EdCIL (India) Limited, a Mini Ratna Category – I CPSE (Central Public-Sector Enterprise) Company, registered at EdCIL House, 18-A, Sector 16-A, NOIDA, U.P – 201301 (India), was incorporated in 1981, under the Ministry of Education. It is an ISO 9001:2015 & 14001:2015 Certified Company. It is a continuously dividend paying and profit-making company and the only PSU (Public Sector Undertaking) under Ministry of Education.

The company over the four decades of existence and has executed many projects and consultancies across the entire value chain of education. It has many satisfied clients spanning across Govt. of India, State Governments, Foreign Missions, Autonomous Bodies and Centres of Excellence (IITs, IIMs, IIITs, IISERs etc.).

The company offers the following technology led solutions in the Education &Training space:

• Digital Education Systems
• Online Testing and Assessment Services
• Overseas Education Services
• Educational Procurement Services
• Educational Infrastructure Services Division
• Advisory Services
• The company has expertise and large network of alliance partners and has tied up with quality monitoring bodies to undertake skill building including Information and Communication Technology (ICT) training and Teachers training projects.

About the Proposal

As of recent statistics, the number of students pursuing higher education outside their home country has significantly increased, reflecting the global demand for quality education and cross-border learning opportunities. According to the latest data, India and China remain the largest source countries for internationally mobile students. Traditional study destinations like the United States, the United Kingdom, and Australia continue to attract the highest number of these students due to their reputation for academic excellence.

Globally, the number of students studying abroad has grown substantially over the past two decades. While it was 2.7 million in 2004, it rose to 4.3 million by 2014, and this growth trend continues, representing a significant share of tertiary enrolments worldwide. The education export sector has expanded consistently, with an average growth rate of 5% per annum since 2004.

Despite its vast and diverse higher education network, India has yet to fully capitalize on its potential as a global education hub. With approximately 40,000 colleges and nearly 1,100 universities, India is ranked third globally in terms of its higher education infrastructure, showcasing immense scope for internationalization and positioning itself as a preferred destination for global students.

EdCIL has been mandated by Ministry of Education to manage Study in India program which includes:

• To Design and implement Web Portal for “Study in India” Project.
• Identification of top institutions/universities basis ability to provide quality education and attractiveness for foreign students
• Identification of target markets and understanding their education system and stakeholders involved in decision making
• Support to international students in form of real time admission assistance in application filling, student on boarding as well as assistance during their stay in India.
• Generating leads of potential candidates and driving effective branding and marketing campaigns.

Compelling factors for launching “Study in India” scheme:

• Affordability and Value: India offers high-quality education at a significantly lower cost compared to many other countries, making it an attractive option for international students seeking value for money.
• Expanding Higher Education Sector: With substantial growth in its higher education sector, India has emerged as the world's third-largest hub for higher education, showcasing its vast capacity and diverse opportunities.
• Enhancing Global Attractiveness: Currently ranked 26th globally for attracting international students, India has immense potential to improve its global positioning as a preferred destination for higher education. Despite its extensive and diverse education network, strategic efforts are needed to boost its international appeal and competitiveness.

Offerings:

• Robust centralized admission and information portal for international students planning to Study in India.
• Mobile Application for users to easily access the offerings of Study in India through their mobile devices shall be offered in the coming year.
• Access to India’s top premium institutes offering attractive fee waivers.
• International Call Centre (Inbound & Outbound) that helps and guides students regarding the entire admission and on boarding process.
• To meet the aspirations of growing the inbound numbers, the following branding strategies have been outlined:
• Social Media Promotions
• Google Search Advertising
• TV/Radio promotions and Newspapers Advertising
• Setting up student facilitation centres and On-boarding of channel partners
• Education India Day in the target countries
• School/College/University visits in the target countries

Eligibility

• The Bidder should be a company registered in India under the Indian Companies Act or a registered partnership company / proprietorship firm / society and existing for the past 3 years as on 31st March 2024.
• Registered with the GST Authorities
• Company should have a valid PAN number
• The bidder or its wholly owned subsidiary providing BPO/Call Centre services or the parent company of whom the bidder is a wholly owned subsidiary providing BPO/Call Centre services, must have registered itself with Department of Telecommunication (DoT) as call Centre.
• The Bidder’s average annual turnover in India should be at least INR 15 crores during the previous 3 financial years (i.e. 2021 - 2022, 2022- 2023 and 2023 - 2024)
• The Bidder shall have a positive net worth (after tax) for the 3 financial years (i.e. (i.e. 2021-2022, 2022-2023 and 2023 - 2024)
• The Bidder must have a minimum of 3 years of experience in setting up and carrying out operations of call centre.
• The Bidder must have completed atleast Three (03) projects out of which One must be Call Centre project(s) for Central/state Govt., during last 3 years (as on 31st March 2024).
• The Bidder should be a profitable organization (i.e. Profit After Tax (PAT) > 0), in the last 3 financial years i.e. FY 2021-22, 2022- 23 and 2023-24.
• The bidder to provide an undertaking that the IVRS system developed/provided by them has a per day capacity of delivering and managing >= 1,00,000 (1 Lakh) number of IVRS Blast Calls (Occasional Campaign base requirement specific to a scheme). These IVRS Blast calls are automated and pre-recorded in nature and do not require a human intervention.
• The Bidder should not be under a declaration of ineligibility / banned / blacklisted by any State or Central Government / any other Government institutions in India for any reason or convicted of any economic offense in India for any reason as on the last date of submission of the bid
• The Bidder should necessarily furnish an affirmative statement as to existence of, absence of, or potential for conflict of interest on the part of the bidder, due to prior, current, or proposed contracts, engagements, or affiliations with any of the clients – that may have an impact on the contract with Purchaser.
• Board Resolution and Power of Attorney, in the name of person signing the Bid (in case of consortium, authorized representative of lead partner of the consortium), authorizing him to submit/execute this agreement as a binding document.

How to Apply

Last date for online submission of bids 3rd February 2025.

For more information please check the Link

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Tags Education and Education Technology (edtech) Skill Development Others