Request for Empanelment of A Globally reputed Public Relations Agency for Integrated Services to Enhance National and Global Outreach of BIRAC

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About the Organization

Biotechnology Industry Research Assistance Council (BIRAC), is a Public sector undertaking registered under the Indian Companies Act 2013 as a Section 8 ‘Not for profit Company’, as an interface agency of DBT, Ministry of Science & Technology, BIRAC was set up with a vision to stimulate, foster and enhance the strategic research and innovation capabilities of the Indian biotech industry particularly SME's, to make India globally competitive in biotech innovation and entrepreneurship and to create affordable products and services.

About the Proposal  

Biotechnology Industry Research Assistance Council (BIRAC), New Delhi invites Request for Empanelment of A Globally reputed Public Relations Agency for Integrated Services to Enhance National and Global Outreach of Biotechnology Industry Research Assistance Council (BIRAC).

Objective

BIRAC solicits proposals from reputed global Communication agencies to collaborate with BIRAC (Biotechnology Industry Research Assistance Council) to enhance BIRAC’s global outreach and presence. With a focus on leveraging strategic and scientific communication to amplify BIRAC's achievements, values, and contributions within national and international biotech innovation ecosystem, the tender seeks to identify partner(s) capable of crafting compelling narratives, securing impactful media placements, and fostering engagements with stakeholders worldwide.

The agency must have the capability to create and execute a marketing strategy to be able to attract varied stakeholders of the national and international innovation ecosystem.

BIRAC is looking for experienced organization / resource having working experience with Government / PSUs in the domain of Startup/Incubation Centre Promotion / Destination Promotion /Brand Promotion globally, especially in the leading global markets.

Scope of Work

The chosen Firm will work closely with BIRAC's Business Development & Communications group to provide the required Public Relations, Content Creation and Marketing, Social Media Marketing and Digital Marketing services at global level. Scope of work is elaborated as follows:

• Ensure Earned Media Coverage for Strategic Positioning and Branding of BIRAC Nationally and Globally as a Thought Leader
• Promotion of BIRAC’s National and International Events
• Build Digital Presence and Manage Online Reputation
• Measurement and Analytics

Eligibility

• Bidder must be an Indian legal entity registered as a Company/LLP/Society/partnership firm/proprietorship firm under respective acts in India.
• The bidder should have a registered office in India.
• The bidder must be registered in India with taxation and other administrative authorities.
• The bidder should have at least three (3) immediate preceding years (2021-22, 2022- 23, and 2023-24) experience in Integrated marketing services (PR, Content Development, social media, Digital Media) to innovation/science promoting organizations.
• The bidder has to be profitable and should not have incurred loss during past three consecutive FYs (FY 2020 – 21, FY 202 1– 22, and FY 2022 – 23).
• The bidder should not have been blacklisted by any Central /State Government/Public Sector Undertaking, Govt. of India.
• The bidder should not be involved in any major litigation that may have an impact of affecting or compromising the delivery of services as required under this Bid and in the execution of agreement.
• The bidder should not have pre-exited or terminated any contract with or by BIRAC in last 05 years as on the date of submission.
• The bidder should have policies on data protection, confidentiality & conflict of interest.
• The Agency should have Minimum Average Annual Turnover of over INR 5 Crore for the last 3 (Three) financial years (i.e. FY 2020 – 21, FY 2021– 22, and FY 2022 – 23)..
• Bidder must have functional/operational offices in at least two locations globally to ensure a seamless execution of the marketing initiative.

How to Apply

Last Date & Time for Submission of BID: 23rd July 2024 by 02:00 PM.

The sealed envelope should be addressed to:

Head - HR & Administration Biotechnology Industry Research Assistance Council (BIRAC) 5th Floor, NSIC Business Park, NSIC Bhawan, Okhla Industrial Estate, New Delhi – 110020.

For more information please check the Link

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Tags Healthcare and Healthtech Research Others