Request for Proposal (RFP) for Donor Retention Calling Agency

Request for Proposal (RFP) for Donor Retention Calling Agency

Introduction:

Smile Train India, a non-profit organization dedicated to providing free cleft surgeries to underprivileged children, seeks a qualified donor retention calling agency to partner with us in developing and implementing a comprehensive donor stewardship program. Our goal is to strengthen relationships with existing donors, increase recurring donations, and ultimately expand our impact on children's lives.

Company Background:

Smile Train India has a long history of transforming lives through cleft surgeries. We rely on the generosity of our donors to continue this vital work. While we are grateful for all contributions, retaining existing donors is crucial for our long-term sustainability and impact.

Project Objectives:

• Increase donor retention rate by [15%] within [10 months].
• Enhance relationships with our supporters, increasing recurring donations and the average donation amount.
• Cultivate one-time donors into regular supporters, repeat one – time donations and reactivate lapsed/ cancelled monthly donations.
• Face to Face Meeting or personalised giveaways with the donors to improve our communication and fundraising efforts.

Target Audience

• Existing One-time donors who have supported Smile Train India in the past [No Donations received from 365 Days and above].
• Regular Donors who haven't donated recently but have a history of supporting our cause (Lapsed donors – lapsed for more than 1 year).

Required Qualifications

• Proven experience in developing and implementing successful donor stewardship programs for non-profit organizations.
• A strong track record of increasing donor retention rates, building donor relationships, and cultivating recurring donations.
• A team of experienced and qualified calling agents with excellent communication, interpersonal skills, and experience handling sensitive conversations.
• Experience working with non-profit organizations (highly preferred).
• Documented data security practices and compliance with relevant regulations.
• Experience with multilingual calling, as our donor base spans across India (preferred)
• While not essential, experience in face-to-face donor interactions, telefundraising events, or lead generation/DRTV calling can be an added advantage.

Project Timeline:

• RFP Submission Deadline: August 12, 2024
• Shortlisted Agency Notification: August 14, 2024
• Agency Presentations (if applicable): August 20 - 21, 2024
• Selection of Partner Agency: August 22, 2024
• On-boarding Agency: Last Week of August 2024

The softcopy of the proposal should reach us through email at

rjha@smiletrain.org  on or before 12th August 2024, 11.59 PM with the subject line “Donor Retention Calling Agency"