TOR for Design and Illustration

Introduction 

Room to Read seeks to transform the lives of millions of children in developing countries by focusing on literacy and gender equality in education. The goal of our Gender Equality Portfolio is to ensure that girls complete secondary school and have the skills to negotiate key life decisions. Room to Read supports girls to complete secondary school by reinforcing their commitment to their own education, building in them essential life skills required to persist in and succeed in school, and increasing support for girls’ education among their parents and school community. Life Skill and Mentoring are the key components of Room to Read’s Gender Equality Portfolio (GEP), which believes the development of life skills and supportive mentoring relationships are critical to improving girls’ education. 

Background: 

Gender Equality Portfolio has some annual engagement activities planned throughout the year. The idea is to build and create momentum and awareness with girls and different stakeholders around different aspects of the life skills and gender.  These materials will be instrumental in sharing the content in reader friendly way to with an emphasis on the importance of lifeskills. Besides this, it will also uplift the motivation of the different stakeholders for girls education and different issues of gender  and gender equality.

 With this backdrop, RTR plans to develop various products around the topics of gender, girls education and importance of lifeskills. Some of the products will be designed for components of the program like campaign, mini campaign, newsletters, videos etc.

Scope of Work and Deliverables:

The agency or the illustrator will design veracious products for girls and different stakeholder under the RTR program. The designer will work closely with the program team to design, illustrate and create content with the innovative products and materials. With respect to digitalization of the content and products around GEP (Gender Equality Portfolio), the Agency/illustrators who will be involved in creating different line items like infographics, posters, short films/videos, giffs, emailers, illustrations (High, medium low intensity), Cover page, manuals etc.

Key Deliverables:

• Conceptualize products/materials, Write content considering expectation from the end users.
• Conceptualize the IECS  that should supplement the content  which should be child friendly, gender balanced.
• Ensure all the content is user friendly and visually appealing.
• Ensure the all the material will be designed for digital as well physical usage, accordingly the color palette should be used.
• The content will be in Hindi and English, fully proof read and fully edited material should be shared.
• The agency will be responsible for high-quality designing and laying out materials  in a reader-friendly, creative, appealing, and innovative manner and placing illustrations or photographs wherever appropriate, required, and expected in a fun, interactive, and adolescent-friendly manner.
• Ensure formatting and layout of the text including making text editions once the layout is done
• Ensure conceptualization of the ideas for the illustration that supplements the content and should be able to contribute to visualizations of gender equality and help in moving away from gender stereotyping child friendly.
• The illustrations will be shared with the RtR point person and he/she will have the authority to approve the final illustrations.
• Preparing a print-ready file of each Periodical. Design and formatting will be in line with Room to Read’s branding guidelines.

Technical Evaluation Criteria:

The agency will be evaluated based on a total score of 50 points across the given parameters. Each parameter will contribute 10 points.

The technical proposal will be assessed based on the following criteria:

1. Quality of Proposals: The proposal should be well-organized, with clear headings and logical flow, making it easy to understand and evaluate. Demonstrates a thorough understanding of the Terms of Reference, addressing all specified requirements and deliverables in detail. Highlights unique methodologies or approaches to achieve the deliverables, demonstrating value addition beyond the basic requirements.
2. Experience of working for National and international Organization: The agency should have varied experience of working with National and International Organization in terms of working on design and illustrations. Any prior experience of working with Room to Read on any assignment will be considered.
3.  Experience of working on Gender and Education related content: The agency should have demonstrated expertise in designing graphics including the illustrations and design which should be gender transformational in nature. Any prior experience for working on Gender related projects would be helpful.
4. Content styles/design: The agency should have demonstrated certain quality around all designing work. Convert existing content to different formats and sizes, ensuring the final product remains high-quality across print, digital, or mobile platforms. They should specialize in different types of illustrations (e.g., vector graphics, digital art, hand-drawn illustrations. Technical competence on working with Newsletters, Annual reports, brochures, training modules, banners, posters, digital media creatives etc.
5. Team Composition and Expertise: The agency should have a clearly defined roles and responsibilities within the team, such as illustrators, graphic designers, and content creators. The agency can provide evidence of team members’ qualifications, including relevant certifications or experience in similar projects.

The table below have the details of the range of materials and content that the designer is expected to work upon over the given period of time but is not limited to:

How to Apply:

Proposals are invited from the interested agencies/consultants for the above assignment and the last date for receiving the proposal is 16^th January 2025 at procurement.india@roomtoread.org [do not copy anyone from RtR]

• Kindly submit an email with the following subject line:
  • EMAIL (1) : Design and Illustration 2025 - TECHNICAL PROPOSAL

• The agency should apply with the following:
  • TECHNICAL PROPOSAL 
    • A technical proposal will outline the way this assignment will be approached.
    • Cite relevant work experience and samples of work
    • The proposal should mention the estimated timeline for completing the deliverables.
    • Detailed CV of all the consultants involved in this project, as applicable 
• Read the ToR thoroughly before applying.
• Only Shortlisted agency will be contacted and might be called for a face-to-face interaction with the panel.
• Financial will be called from the shortlisted agencies/consultants only.
• Any incomplete application or process deviation, the proposals will automatically be rejected.

Proposal received after the prescribed deadline will not be considered.

The TDS will be applicable as per GoI.

Selected agency will be required to sign and abide by the Child Protection policy of Room to Read. 

For queries, please contact:

Ms Neha Premchandani at Neha.Premchandani@roomtoread.org