Area Business Manager

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About the Organization

Dr. Reddy’s Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can’t Wait.

We started in 1984 with a modest investment, 20 employees and a bold vision. Today, we have research and development centres, manufacturing facilities or a commercial presence in 66 countries.

Job Description

We are seeking an experienced and dynamic individual to join our team as a Strategy Implementation and Market Development Manager. The ideal candidate will be responsible for implementing strategies outlined by the Project Management Team, gathering customer feedback, and analysing market trends. Additionally, the role involves establishing and maintaining relationships with key opinion leaders within the designated region, monitoring competitor information, and staying updated with doctors' prescription trends through collaboration with pharmacy managers. The incumbent will also be responsible for planning and executing Continuing Medical Education (CME) initiatives and other relevant activities to uphold the company's brand image.

Job Responsibilities

• You will be responsible for promotion of the products by implementing marketing strategies using visual aids and feedback to the Project Management Team (PMT) while assessing competitors' products. Analyse doctor prescription trends to pitch products aligned with their preferences for specific molecules. Engage with pharmacists to gather data on competitor products, enhancing brand value and maintaining a competitive edge.
• You will be responsible to foster relationships with key opinion leaders and doctors, gathering feedback and competitor information, while providing medical support through Continuing Medical Education (CME) and resolving queries. Collaborate with the project management team to organize Sparsh and life awareness programs, nurturing positive connections with stakeholders.
• You will be responsible of weekly goal setting for each product and each doctor, study market trend and competitors’ products to understand their influence on customers in order to ensure that goals set for each week are achieved and overall yearly sales targets are met.
• You will be responsible to coordinate field activities for Continuing Medical Education (CME) programs, persuading doctors to participate with the company.Arrange speakers and venues for CME events, collaborating with other divisions to jointly organize the sessions.
• You will be responsible to manage logistics for corporate social responsibility initiatives like the awareness for Life program, contributing to the establishment of the company's brand image within the medical community.
• You will be responsible to review the sales of existing products through weekly sales review meetings, weekly statements from stockiest and compare against set targets, take corrective actions in case of any shortfalls to ensure that weekly sales targets are achieved.
• You will be responsible to manage Territory Data by regularly engaging with pharmacy managers and distributors to collect sales data and input RCPA data into the Unnati portal.
• You will be responsible to maintain an updated list of doctors within the designated area via handheld devices, and regularly meet with retailers to track product status.
• You will be responsible to organize monthly schedules using palm-top devices, inputting visit data and generating reports as necessary to ensure the portal contains the latest information.

Education Qualification/Required Skills & Experience

• B.Pharma
• Minimum work experience- 2 years of experience in Oncology preferably in that region.

Skills & attributes –

Technical Skills

• Basic understanding of pharmaceutical marketing and basics of oncology business
• Strong sales and marketing acumen, including experience in promoting pharmaceutical products to healthcare professionals
• Ability to identify challenges in the market and develop effective solutions
• Deep knowledge of Customer Behaviour
• Product Knowledge/Scientific Knowledge of Oncology products

Behavioural Skills

• Excellent communication and interpersonal skills.
• Efficient Leader and a good collaborator.
• Good at building and leveraging relationship.
• Strong analytical and problem-solving abilities.
• Strong Decision making skills.

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