Assistant Manager – Overseas Communications

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About the Organization

CRY, a premier Indian NGO, has been a beacon of hope for underprivileged children across 15 states in India for 45 years. Our mission is to ensure every child’s right to a happy, healthy, and creative childhood. We believe in the power of technology to drive change and are looking for a visionary IT General Manager to join our dynamic team.

Job Description/Responsibilities

You will be responsible for managing and implementing CRY’s brand communication strategy for CRY America, CRY UK and our Middle East/South East Asia markets. Increasing CRY brand visibility, creating awareness around children’s rights, facilitating effective fundraising communication and positioning CRY as a preferred social impact partner will be a critical measure of this role.

• Creativity: The ability to generate innovative ideas and concepts for campaigns across various platforms like mailers, social media, etc.
• Copywriting: Strong writing skills for creating engaging and persuasive content for various mediums including websites, blogs, mailers, social media posts, annual reports, newsletters, etc.
• Project Coordination: Skills in coordinating with project teams to get updates and stories from the field.
• Social Media Management: Proficiency in managing social media accounts, including content creation, scheduling, engagement with followers, and collaboration with influencers or other partners.
• Partnership Management: Experience in researching, reaching out to, and managing partnerships with influencers, media outlets, digital platforms, online and offline publications, and organizations, particularly in the UK market.
• Networking: Strong networking skills to build and maintain relationships with relevant stakeholders and partners.
• Time Management: Effective time management skills to handle multiple tasks and meet deadlines in a fast-paced environment.
• Attention to Detail: Precision in crafting content and campaigns to ensure accuracy and consistency in messaging.
• Problem-Solving: Ability to identify challenges and develop creative solutions to overcome them in the context of communication campaigns and partnerships.

 Education Qualification/Required Skills & Experience

• You must be a Graduate/Post Graduate in Marketing/Communications or Mass Communications with 3 to 5 years of experience in a brand communications role (with experience in copywriting) in a mid-sized organization. Strong understanding of communications as well as brand & marketing concepts along with excellent written and oral communication skills in English is essential. Initiative, focus on outcome and the ability to multitask would be required to fulfill the role.

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