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Behavior Change Officer

Behavior Change Officer

Organization: Piramal Foundation

Apply By: 03 Feb 2025

Location: Mumbai(Maharashtra)

Digital Bharat Collaborative (a part of Piramal Foundation) is looking for a Behavior Change Officer to support its mission of systems transformation. If you wish to contribute to accelerating our mission by leveraging your skills, apply today!

Piramal Foundation’s vision is Building Bharat through leadership, decentralization, digitization and inclusion led by women and youth. Aligned to this vision, Digital Bharat Collaborative’s (DBC) vision is to build Bharat through acceleration of Information Systems to transform public systems’ responsiveness and governance led by women and youth. Through this, we seek to enhance experiences of citizens in accessing government health services at the last mile.

Designation

Behavior Change Officer

Location

Mumbai - Maharashtra

No. of Vacancies

1

This role will be responsible for but not limited to the following:

  • Content creation and development:
    a) Create engaging WhatsApp specific content (video, infographics, images with key messages, quizzes, etc.) to raise awareness on NCD prevention, management, maintaining healthy lifestyle, etc. 
    b) Create motivational messages, announcements and follow up notification and updates to be shared on WhatsApp.
  • Content calendar:
    a) Prepare quarterly content roadmap to meet the objectives of the project.
    b) Prepare a bi-monthly content calendar to post daily messages on WhatsApp.
    b) Ensure content is delivered according to the calendar.
  • Research:
    a) Conduct internet based-research to develop valid and verified content for NCDs.
    b) Use reliable sites to develop key messages.
  • Coordination:
    a) Coordinate with the operations team and community mobilisers.
    b) Work closely with designer to ensure content is designed on time.
    c) Work closely with SBCC manager to finalize content roadmap, calendar and designed content.  
  • Training:
    a) Train community mobilizers how to share content on WhatsApp so they can provide guidance to the samiti members.
    b) Support community mobilisers by addressing their requirements in bringing about behavior change in communities.
  • Impact assessment:
    a) Monitor the efficacy of WhatsApp content that is shared and document.
    b) Make necessary modifications to the content after evaluation.
  • Travel:
    Visit project sites (in Maharashtra) to learn about community needs and modify content accordingly.

Experience required

  • 2-3 years of experience in handling behavior change programs
  • Experienced in developing engaging and innovative content for any format
  • Experienced in writing, editing, proof reading
  • Experienced in digital platforms especially WhatsApp
  • Knowledge of MS office (word, excel and PowerPoint)
  • Worked with social enterprises/ NGOs (preferred)
  • Using Canva as a design tool (preferred)

Qualifications:

  • Masters in social work/public health or allied field

Essential Skills:

  • Strong interpersonal skills
  • Strong communication skills
  • Internet-based research
  • In-depth understanding of WhatsApp and its features
  • Fluency in English and regional languages such as Hindi and Marathi
  • Able to multitask and deliver within timelines
  • Sense of responsibility and ownership
  • Strong desire to learn and gain knowledge
  • Sense of social responsibility
How to apply

Application process: Candidates interested in the role may apply with their updated resumes by filling out the application    form here:  CLICK HERE

 
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