Communications Manager

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About the Organization

Sanofi is dedicated to supporting people through their health challenges. We are a global biopharmaceutical company focused on human health. We prevent illness with vaccines, provide innovative treatments to fight pain and ease suffering. We stand by the few who suffer from rare diseases and the millions with long-term chronic conditions.

Job Description

We are a combined team of Communications and CSR functions. Together with Public Affairs, we form the Corporate Affairs function. The role of Communications is to engage our stakeholders by delivering impactful messages that distinguish Sanofi and drive desired results – always recognizing that our connection with patients inspires all we do.

Sanofi’s integrated Corporate Social Responsibility strategy aims to build a healthier, more resilient world by ensuring access to healthcare for the world’s poorest people and focus to address broader unmet needs. Integrated within the company’s ‘Play to Win’ business strategy, Sanofi’s commitment to society is based on four essential pillars of which in India, Sanofi is uniquely positioned to make a difference and have a greater impact in: Affordable Access, and In and Beyond the Workplace.

Job Responsibilities

Incumbent will report to the India Communications and CSR Lead

• Incumbent will need to partner the Marketing & Commercial BUs (Business Units) and co-create marcomm campaigns, work on product launches and create media engagement programs that build strong synergies with all key stakeholders (doctors, CSR partners, Govt. dignitaries & consumers):

(1) GenMed: provide strategic counsel and partner the team in creating high-impact disease & therapy awareness campaigns for:

• Diabetes (T1/T2): it’s treatment and management by positioning Sanofi (India) as a leader that provides holistic support and comprehensive treatment options
• Note: diabetes is a core area of focus for the pharmaceutical business ​
• Organ donation and & transplantation: drive disease and therapy awareness campaigns on living and cadaver organ donation
• Rare diseases & Atopic Dermatitis: work closely with the Public Affairs team to create repository of transformational stories, amplify stories of hope and determination due to early diagnosis and timely treatment of RDs (Lysosomal Storage Disorders like Pompe, Gaucher, Fabry & MPS I) and work on the launch of Sanofi’s atopic dermatitis drug in India
• (2) Vaccines: The incumbent will be a member of the Vaccines Leadership Team in India, providing strategic counsel and partnering the team in shaping the market for paediatrics, boosters, meningococcal meningitis vaccines and future launches, positioning Sanofi’s vaccines business as a leader and long-time partner of the Government of India. In essence, the person must be an active and key contributor in the development and execution of external communications activities that advance the reputation of Sanofi’s Vaccines GBU among relevant key stakeholders in India.
• (3) CSR: provide strategic counsel and partner the CSR Team Lead in shaping communication strategies for all Sanofi’s CSR Programs in India

Elaborating on Comms-Marketing Campaigns and Strategy:

• Consumer (lay public) campaigns (in collaboration with the Marketing team) need to drive disease and therapy awareness for diabetes, organ donation, vaccines preventable diseases and early diagnosis and timely treatment of RDs
• The campaigns may be branded or unbranded - depending on the mutually agreed strategy by BU and Comms
• The campaigns could be on-ground, online, media-based, partnership-led or a combination of any of the above
• Media engagements could include (but are not restrict to) key media meetings for Sanofi’s Leadership Team, authored articles, opportunities at relevant and key speaker platforms, press release dissemination and press meet conference execution
• All campaign & external communication content must be approved as per the internal compliance procedures

(4) Corporate Communications & Crisis Management:

• The incumbent will work closely with the BU Leads and the Communications & CSR India Lead in formulating consistent media engagement strategies for the India Leadership Team. This includes creating and updating communications materials such as talking points, key messages, fact sheets, leadership profiles, etc. This must be managed for all GBUs/BUs in India.
• The incumbent will also work on co-creating Crisis Communications strategies (and simulations) as need be, to effectively minimize reputation damage, while always prioritizing people/patients.
• The incumbent will be the custodian of Sanofi India’s social media channels and must monitor and it regularly, in addition to creating campaigns that are social-first and responsive to Sanofi India’s social and digital channels
• The incumbent will contribute to creating the Annual Integrated Report along with the Company Secretary’s team

Education Qualification/Required Skills & Experience

• Experience: This position will benefit from prior experience and learning that the candidate can leverage for sound judgement, quick thinking, and efficient action. Therefore, the candidate must have experience in a variety of corporate communication disciplines, including strategic planning, enterprise communications, media relations, issues management, ally development, and executive leadership communications. The person must have created/executed/measured campaigns, worked on different communication channels, be adept at creating/understanding filmmaking, managed crisis, and written articles/white papers, Experience of 8-12 years would be ideal for the role.
• Prior pharma/vaccines experience is beneficial, but not mandatory.
• People skills: problem solving, conflict resolution, adaptability, critical thinking, time management and a ‘team’ person.
• Technical skills: ability to understand science and simplify to educate/create awareness, storytelling and editing skills across a variety of channels for varied audiences (create and repurpose for different platforms); skilled in SharePoint, Yammer & moviemaker, and is ‘technology’ savvy.
• Mindset & personality: out-of-the-box, calm under pressure, optimistic, empathetic, confident, fun, and self-starter.
• Education: post-graduate in any discipline. 
• Languages: English. Other languages are an asset, not mandatory.

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