Communications and Social Media Officer

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About the Organization

The Tata Institute of Social Sciences (www.tiss.ac.in), established in the year 1936 is a Deemed to be University, fully funded by the University Grants Commission, Govt of India. TISS is a Grade I University with NAAC score of 3.89/4 and is ranked 60 under NIRF University Rank Category for 2024.

Job Description

The Communications and Social Media Officer will enhance the institute's public image through strategic communication and social media engagement. The role involves managing media relations, creating compelling content, and overseeing social media presence to effectively communicate the institute's mission, academic programs and field-action projects, events, and achievements. The ideal candidate will bring 2-5 years of experience in public relations, communications, or a related field, with strong storytelling, content creation, and digital marketing skills.

Job Responsibilities

Strategic Communication Planning:

• Develop and execute communication plans that align with the institution's goals and objectives.
• Collaborate with various schools and centres to ensure consistent messaging across all communication channels.

Content Creation & Communications

• Develop and oversee communication materials such as newsletters, brochures, press releases, website updates, annual reports, internal communications, and social media platforms.
• Craft compelling stories highlighting the University's achievements, programs, and community impact.
• Edit and proofread content to ensure accuracy and consistency in messaging.

Social Media Management

• Develop and execute social media strategies to engage diverse audiences on platforms such as Instagram, X, LinkedIn, YouTube, and Facebook.
• Manage and update social media accounts with engaging multimedia content, including creation, curation, and scheduling.
• Review and approve social media posts from student committees across all schools and centers to ensure alignment with institutional guidelines and brand standards.
• Review and approve social media posts from different schools/centres of various campuses.
• Monitor and respond to social media interactions to foster community engagement.

Public Relations & Media Engagement

• Act as the primary liaison between the TISS and the media.
• Draft press releases, media advisories, and public statements.
• Build and maintain strong relationships with journalists, media outlets, and stakeholders. 2

Brand Management

• Ensure consistency of the University's brand identity across all platforms.
• Monitor public perception and address any reputational risks promptly.
• Work with design teams to produce visually appealing communication materials.

Event Promotion

• Collaborate with departments to promote events, conferences, and other University initiatives.
• Provide on-ground communication support for University functions, including live updates and coverage.

Analytics & Reporting

• Track and analyse the impact of Public Relations and social media efforts.
• Generate reports on media coverage, campaign performance, and audience engagement.

Education Qualification/Required Skills & Experience

• Bachelor’s degree in Communications, Public Relations, Journalism, Management, or a related field with at least 5 years professional experience in public relations, communications, or social media management.

                                                   OR

• Master’s degree (or equivalent) in Communications, Public Relations, Journalism, Management, or a related field with at least 2 years professional experience in public relations, communications, or social media management.

Required Skills

• Excellent written and verbal communication skills in English (knowledge of regional languages is an asset).
• Proficiency in social media platforms, content management systems, and analytics tools.
• Strong organisational and multitasking abilities.
• Creative thinking and problem-solving.
• Expertise with graphic design tools (e.g., Canva, Adobe Creative Suite).
• Knowledge of higher education sector communication.

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