Corporate Communications Associate

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About the Organization

We are India’s only non-profit that helps children fight cancer with holistic nutrition.

We track our patients’ progress through our FoodHeals™ App making sure children are completing treatment and improving their nutritional status. The App was designed to aid our nutritionists in their work, while simultaneously increasing overall accuracy, consistency and efficiency of our program.

Job Description

As a Corporate Communication & Social Media Associate for Cuddles Foundation, you will be responsible for the growth and management of our communities of supporters and beneficiaries on social media and all other digital platforms. You will be responsible for developing and executing strategic communication plans to enhance the foundation’s image, managing media relations, crisis communications, and stakeholder communications. You will work closely with the marketing and communication team to create engaging content for our social media platforms, including keeping our social media profiles updated and brand-focused, managing our online engagement with supporters and growing our supporter base through collaborations and campaigns.

Job Responsibilities

Social Media:

• You’ll set and implement social media campaigns to align with marketing strategies.
• You’ll constantly push the envelope to increase our following and engagement on these accounts, including managing paid promotions and influencer partnerships.
• You’ll create and own a content calendar for all our social platforms.
• You’ll answer queries from supporters and followers that come in via social media or Google reviews.
• You’ll participate in internal/external events to build our community and boost brand awareness.
• You’ll visit partner hospitals to create post-worthy content.
• You’ll liaise with internal teams to stay updated on new programs, campaigns and features that can be shared on social media.
• You’ll use Google and social media analytics to measure the success of campaigns and continually find ways to improve on those metrics through testing and new initiatives.
• You’ll constantly check Cuddles Foundation SEO ranking and suggest improvements.
• You’ll be working closely with the content marketing team and providing them with SEO-friendly suggestions to improve content for blogs.
• You’ll stay up-to-date with digital technology trends to ensure we are always on point.

PR:

• You’ll be responsible for developing and executing strategic communication plans to promote and enhance the foundation's image and reputation.
• You’ll be responsible for managing media relations, crisis communications, and stakeholder communications for the company.
• You’ll cultivate and maintain relationships with key media contacts in the industry, including journalists, analysts, and bloggers.
• You’ll develop and pitch newsworthy stories to the media and manage media inquiries and interview requests.
• You’ll collaborate with internal teams such as Fundraising, Programs, Events, and HR to ensure messaging is consistent and aligned with the company’s brand and objectives.
• You’ll be writing press releases, content and editorial pieces to highlight our initiatives and impact.
• You’ll develop crisis communication strategies to manage and mitigate any potential issues that may arise.
• You’ll work with the fundraising and program teams to create impactful communication materials that highlight our initiatives and successes.

 Education Qualification/Required Skills & Experience

• Preferred degree in Marketing or Corporate Communications.
• 5-7 years of professional experience as a community manager/PR manager/social media executive.
• Experience writing copy for marketing purposes with an ability to vary copy voice and tone to align with various audiences.
• Extensive experience with Meta Suite for paid Ad Campaigns.
• Extensive Google Adwords & Analytics experience.
• Understanding of popular social networks – design, functionality, users. Incredible attention to detail and ability to multitask.
• Exceptional interpersonal, oral, and written communication skills.
• Good PR network across B2B and B2C media.
• Strong media relationships and a proven track record of securing media coverage.

For more information please check the Link

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