Digital Strategist - IEC

Designation	Digital Strategist - IEC
Location	Patna
No. of Vacancies	1

Digital Bharat Collaborative (a part of Piramal Foundation) is looking for a Digital Strategist - IEC to support its mission of systems transformation. If you wish to contribute to accelerating our mission by leveraging your skills, apply today!

Piramal Foundation’s vision is Building Bharat through leadership, decentralisation, digitisation and inclusion led by women and youth. Aligned to this vision, Digital Bharat Collaborative’s (DBC) vision is to build Bharat through acceleration of Information Systems to transform public systems’ responsiveness and governance led by women and youth. Through this, we seek to enhance experiences of citizens in accessing government health services at the last mile.

This role will be responsible for but not limited to the following: .

This role focuses on supporting ED in developing and implementing digital IEC strategies that enhance public health communication and education across Bihar through social media / Digital Media Channel.

• Collaborate with the SHSB to identify key public health messages and target audiences for IEC initiatives.
• Develop at least 2 comprehensive digital IEC strategies that utilize social media and other digital channels to enhance public health communication.
• Create engaging content, including graphics, videos, and written materials, tailored to various audiences.
• Monitor and analyze the effectiveness of digital campaigns, making data-driven adjustments as necessary.
• Coordinate with cross-functional teams to ensure consistent messaging across all platforms.
• Stay updated on emerging digital trends and tools to enhance communication strategies.
• Prepare reports on campaign performance and provide actionable insights for future initiatives.

Desirable Qualification & Experience

• Bachelor’s degree in Communications, Public Health, Marketing, or a related discipline; Master’s degree preferred.
• Proven experience in developing and executing digital communication strategies.
• Minimum of 5-7 years of experience in digital marketing, public health communication, or a related field.

Essential Skills:

• Strong understanding of digital marketing principles and best practices, particularly in the context of public health.
• Excellent written and verbal communication skills with a knack for storytelling.
• Proficiency in social media platforms and digital content creation tools (e.g., Adobe Creative Suite)
• Analytical skills to assess campaign performance and audience engagement metrics.

Travel: Open for Travel

Application process: Candidates interested in the role may apply with their updated resumes by filling out the application    form here: CLICK HERE

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