Senior Associate/Manager, Strategic Communications

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About the Organization

Pratham was founded in 1995, to provide pre-school education to children in Mumbai slums. Over the last 27 years, Pratham has grown to be one of the largest non-profit organizations working to provide quality education to children and youth in over 20 states and union territories across the country, through a range of interventions.

Pratham is a widely recognized organization, having received notable awards such as the Yidan Prize, Lui Che Woo Prize, WISE Prize for Innovation, Skoll Award for Social Entrepreneurship, the Henry R Kravis Prize in Leadership, and the CNN-IBN Indian of the Year for Public Service.

Job Description

The Senior Associate/ Manager (Strategic Communications) will support the project communications, and implementation of strategic communications output to promote inclusive education. This role requires a blend of social-design sensibilities, multimedia expertise and stakeholder engagement skills.

Job Responsibilities

Program Branding

• Gain a comprehensive understanding of the program’s context, vision, mission, theory of change, and year-round activities.
• Regularly perform and contribute to independent research on accessible communication design, and implement best practices of inclusive design in the program’s communications.
• Develop a strong understanding of Pratham’s brand language and assist in aligning program communications with the same.  Uphold the ethics and values outlined by Pratham in all creative processes.
• Pay close attention to the program’s branding guidelines and support creative teams in their implementation.
• Assist in the ideation, design, development and dissemination plans for a branding kit comprising various collaterals to effectively engage stakeholders.

Communications Management

• Regularly collaborate with state, content, and advocacy teams to identify communications needs and challenges through field visits, workshops, and day-to-day communications.
• Identify and coordinate with professional filmmakers, designers, and related services to produce high-quality multimedia outputs in a timely manner.
• Draft concept notes and creative briefs for various forms of media production.
• Collaborate with various stakeholders to ensure clear articulation, constructive feedback, and a smooth workflow from ideation to implementation.
• Organize and upkeep a repository of visual media for the program in the form of google drive folders, hard disk back ups, footage logs etc.
• Promote sustainable communication channels through capacity-building workshops of state teams in documentation.
• Collect and compile feedback and impact metrics for strategic communications for updates and presentations.
• Liaise with Pratham’s content and social media team to plug in programmatic highlights and learnings on the organization’s official handles.
• Identify relevant communications opportunities and assist in creating, placing, and communicating content and messages.
• Support in conceptualizing, planning, and executing communication campaigns, workshops, seminars, and events that raise awareness about inclusive education, promote inclusivity, and foster community engagement.

Creative Documentation and Storytelling

• Actively contribute to crafting the program’s narrative by documenting its journey and key milestones through various multimedia formats
• Provide editorial support to the program, design, and video teams to produce content that promotes inclusive education, including blogs, designs, and short videos.
• Develop, write, and edit a wide range of communication materials such as blog posts, articles, newsletters, reports, and presentations, ensuring they are engaging, informative, and aligned with the program’s voice and objectives.
• Collaborate with the design team to create visually appealing graphics, infographics, and multimedia content that complement written materials and effectively convey key messages.
• Create case studies and project summaries that highlight key achievements, challenges, and lessons learned, serving as valuable resources for internal teams and stakeholders.
• Explore and implement new and innovative documentation techniques, such as interactive reports, video documentaries, and digital storytelling platforms, to enhance the engagement and impact of our communications.

Education Qualification/Required Skills & Experience

• Bachelor’s degree in Mass Media, Design, Journalism, Marketing, or a related field.
• 4-8 years of experience in communication roles, preferably in education or social advocacy.
• A strong portfolio showcasing creative storytelling and technical proficiency.
• Good project management skills, with the ability to manage multiple deadlines and priorities effectively.
• Ability to work collaboratively and independently, with a strong commitment to inclusivity and diversity.
• Willingness to travel.
• Passion for education and social impact, with a commitment to advancing Pratham’s mission through innovative media strategies.
• Good communication skills with fluency in English. Knowledge of an Indian vernacular is an added advantage
• Familiarity with digital tools and technologies relevant to communication (Adobe Creative Suite, Motion Graphics, etc.).

For more information please check the Link

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