Branding & Marketing Expert

ENTREPRENEURSHIP DEVELOPMENT INSTITUTE OF INDIA (EDII) INVITES APPLICATIONS FOR THE FOLLOWING POSITIONS IN SME DEVELOPMENT & ENTREPRENEURSHIP FOR CHHATTISGARH, DAMAN & DIU, GUJARAT, LADAKH, PUDUCHERRY, UTTAR PRADESH:

(1)     Position: Branding & Marketing Expert — Packaging, branding & marketing support for MSMEs

Primary responsibilities:

• Develop branding, packaging and marketing interventions for target MSME clusters (brand strategy, visual identity, labeling, certifications).
• Design and implement market linking plans (B2B/B2C), trade fair participation, e-commerce onboarding, digital marketing.
• Build capacity of MSMEs on pricing, packaging standards, labeling requirements (FSSAI, AGMARK, etc.), and export readiness where applicable.
• Support product photography, catalog development and development of collateral for market outreach.
• Monitor sales uplift and market access outcomes.

Required qualifications & experience:

• Graduate / Postgraduate in Marketing, Design, Communication, MBA (Marketing) or relevant design/branding qualifications.
• 6–12 years’ experience in brand management, packaging design, market access projects, or working with MSMEs/Startups.
• Experience with e-commerce marketplaces, branding agencies or trade promotion bodies preferred.

Skills & competencies:

• Brand strategy, packaging & graphic design sensibilities (or coordinating with designers/agencies).
• Digital marketing, marketplace onboarding, sales analytics.
• Good communication skills, workshop facilitation, storytelling.

KPIs / deliverables:

• Number of MSMEs with rebranded product packs, number onboarded to e-commerce channels.
• Increase in orders or sales attributable to marketing interventions.
• Quality of marketing collateral, buyer leads generated.

Remuneration: Up to ₹85,000/- per month

Type of Employment: On a Contractual basis.

EDII takes pride in its top-quality product portfolio, the details of which are available on its website www.ediindia.org. Candidates are advised to go through it.  Selected candidates must be prepared to work in one or more than one of such programmes/activities, and depending on the requirements of the institute.

EDII reserves the right to accept or reject any/all application(s) without assigning any reason(s) thereof’.

Please visit our Institute’s Website career section (https://ediindia.org/career) and apply on line. Keep your CV ready in MS Word format and a passport-size photograph in JPG format for uploading. The last date for applying is 15^th December, 2025.

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