Fundraising Specialist (Digital)

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About the Organization

UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.

At UNICEF, we are committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job – it is a calling.

Job Description

The Fund Raising Specialist (Digital) oversees the acquisition team and manages all marketing activities to facilitate growth through diversified income sources from individual giving. Specific responsibilities will include building and managing end-to-endperformance-based marketing campaigns across a variety of channels to increase conversions in the income funnel, analyzing market trends to inform acquisition efforts,identifying audiences, and monitoring and reporting on campaign performance.

This role is critical in driving UNICEF's growth, enhancing donor acquisition and leading the change to a digital first and audience-centric operation. It requires creative and analytical thinking, and application of various business development and marketing techniques across all channels.

The Fund Raising Specialist (Digital) plays a key role in the Fundraising team, contributing significantly to the development of donor acquisition initiatives under a digital first umbrella that promotes UNICEF's mission and increases donations. While the incumbent should focus on the digital transformation, keeps an overview of other acquisition channels ensuring a seamless omnichannel experience to the donors

Education Qualification/Required Skills & Experience

• An advanced university degree (Master ’s degree or equivalent) in one of the following fields is required: Marketing, Communications, Fundraising, Management, Business Administration, Commerce, digital marketing, eCommerce.
• A first University Degree in a relevant field, combined with 2 additional years of professional experience, may be accepted in lieu of an Advanced University Degree.

Work Experience:

• A minimum of 5 years of professional experience in advertising, performance marketing, eCommerce, or digital marketing with progressively increasing management responsibilities, including direct responsibility for profit and loss and setting and meeting income targets, is required.
• Hands-on experience in the management of large annual digital paid-media budgets(e.g., around USD $3M or higher, or comparable scale) is desired.
• Previous managerial experience of managing a team is essential.

Desirable skills:

• Hands-on experience in the management of large annual digital paid-media budgets(e.g., around USD $3M or higher, or comparable scale) is desired.
• Experience leading a digital business in the high-seven to eight-figure annual revenue range (e.g., ~USD $10M+), demonstrating sustained growth is desired.
• Demonstrated ability to scale performance marketing, monthly subscription model, digital operations and revenue, including growing the digital contribution from a minor to a major share of total income, is desired.
• Proven track record in conducting technical checks on specialised technical functions and agencies across paid media, content and data, establishing and scaling in-house digital teams through strategic technical hiring and development of specialist talent aligned to business growth objectives is desired.
• Proven experience working with enterprise-level eCommerce or digital customer acquisition platforms built on modern architecture, such as headless, API-first, micro services, and cloud-native solutions to drive measurable digital business outcomes is desired.
• Strong commercial acumen and strategic mindset, with experience building compelling business cases for digital investment and navigating complex attributions or multi-channel environments to demonstrate profitability, particularly in monthly subscription models, is desired.
• Experience in, and deep knowledge of, the India country context, including an understanding of potential audiences, digital trends in media, tech infrastructure, digital advertising and payments, is desired.
• Certification in Digital marketing, either from Google or Meta, is desired.

Language Requirements:

• Fluency in English is required. Knowledge of another official UN language (Arabic, Chinese, French, Russian or Spanish) or a local language is an asset.

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