Communication Analyst

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About the Organization

The International Fund for Agricultural Development (IFAD) is an international financial institution and a specialized United Nations agency dedicated to eradicating rural poverty and hunger. It does so by investing in rural people. IFAD finances programmes and projects that increase agricultural productivity and raise rural incomes, and  advocates at the local, national and international level for policies that contribute to rural transformation.

Job Description

The incumbent leads communications for their field office and the countries for which it is responsible, providing professional guidance on communications and support to the development and implementation of IFAD's external and internal communication strategies, adapting them to the context where they operate. They contribute to the effectiveness and staff awareness of core corporate initiatives and priorities, while increasing outreach and visibility through media, acting as IFAD representatives to the UN country communications group, liaising with project communication officers and other channels. They work collaboratively with the other colleagues across COM and at country level to develop compelling stories that promote IFAD's work and ensure consistency, cohesion and synergy in IFAD's overall strategic communications approach.

Job Responsibilities

• COMMUNICATIONS ACTIVITIES: The incumbent tracks, researches and analyses information and gathers stories and data to shape internal and external communications strategies, campaigns and events. They gather information from diverse sources and help to assess the impact and effectiveness of communications opportunities and activities undertaken. Their work supports the coordination, creation, clearance and distribution of communications content across a wide spectrum of channels, platforms and outlets. In consultation with internal and external partners, the incumbent identifies and proposes communications and visibility opportunities, activities and approaches, taking into account target audiences and corporate and regional priorities.
• MANAGERIAL FUNCTIONS: The incumbent is accountable for IFAD's core values and code of conduct, including integrity, transparency, and equity in the management of IFAD resources. They are also responsible for all communications activities in the region thus are the first point of contact for communication activities in the region, and liaise with UN, project and other communications partners.
• INTERNAL COMMUNICATION AND CAPACITY BUILDING: The incumbent supports the implementation of the regional communications approach, in collaboration with the Regional Communication Officer/Chief, Partner and Field Engagement team, and conveys corporate communication goals and best practices to the Regional Director, heads of office and other in-country staff. They support field staff in identifying communications opportunities and risks, in line with IFAD's overall strategic communications approach, outreach and capacity-building efforts. They promote a communications-conscious culture within the regional or other office, including supporting capacity-building and skills training. They prepare strong communications (in some cases in multiple languages) to expand IFAD's presence in relevant markets. The incumbent monitors complex media and political environments and manages political sensitivities and reputational issues. They help develop IFAD experts and Country Directors as IFAD's representatives and build their profiles, providing media training and coaching. They participate in missions with the regional or other office team (e.g. supervision), and conduct scoping missions to evaluate communications opportunities and stories.
• FIELD-BASED COMMUNICATION, VISIBILITY AND BRANDING OF IFAD: The incumbent contributes to raising IFAD's profile as an advocate for rural people and investor in agricultural and rural development and to boosting IFAD's reputation as an experienced, results-driven organization and partner of choice. Based on needs and joint prioritization the incumbent prepares media pitches and reaches out to media under the guidance of the Communication Officer to generate interest in IFAD-funded work, including in relation to missions of IFAD senior managers and other officials (e.g. regional directors, RBA heads, Member State representatives, Goodwill Ambassadors), or major regional/global events taking place in the hub area. They coordinate cross-regionally by participating in network of COM regional communications team for consistency and impact.
• CONTENT DEVELOPMENT AND OUTREACH: The incumbent researches and creates content for external outreach locally/nationally and for IFAD's website and IFAD social media channels and promotes existing content (stories from the field, social media posts, etc), as well as collaborates with COM colleagues to place IFAD video and/or video news releases (VNRs) with local television outlets. They have responsibility for managing subregional social media accounts and lead the development and delivery of virtual/in-person field visits to IFAD-supported projects.
• PARTNERSHIP BUILDING: The incumbent develops relations with important media (print/broadcast/digital), especially in the office's area of engagement, encouraging, organizing and facilitating coverage of IFAD-supported activities, and providing a regular source of information on rural development issues and helping position IFAD experts with external outlets. Maintains contact with Communications Officers or focal points in government (e.g. PMUs), partner institutions and NGOs, as well as the United Nations Communications Group, to enable rapid response to both opportunities and risks, in collaboration with the Regional Communications Officer and other staff.
• STRENGTHENING AWARENESS AND DISSEMINATION: The incumbent manages both print and digital content, and seizes opportunities for advocacy, including supporting field-based communications initiatives, IFAD global campaigns, press trips or the launch of flagship publications such as the Rural Development Report and the IFAD Annual Report, as well as country-specific publications or reports showing evidence of IFAD's results (e.g. impact assessments, IOE evaluations). They increase flow and quality of content and people-centred stories and communications from the field.

Education Qualification/Required Skills & Experience

• Level - Advanced university degree from an accredited institution in a technically relevant area. The advanced university degree may be substituted by a first university degree and at least four (4) additional years of relevant professional experience over and above the minimum number of years of experience as stipulated below.
• Areas - Communications, Journalism, Social Sciences or other relevant discipline
• Degree must be an accredited institution listed on https://www.whed.net/home.php

Experience:

• At least four (4) years progressively responsible professional experience in communications in an international organization or media or communications organization. 
• Position-specific experience: Ability to do all-around communications (writing, media, social media, digital, visual etc.) an asset

Languages:

• Required: English (4 - Excellent)
• Desirable: French, Spanish, or Arabic (3 - Good)

Skills:

• Advocacy: Ability to leverage IFAD knowledge and/or communication materials to maintain and promote constructive dialogue around IFAD`s vision and strategic priorities to external actors
• Communication strategy: Expert in planning and implementing internal and external communication to achieve communication objectives: defining communication goals, target audience, creating a communication plan and identifying the right channels. Expert in communication concepts, processes, or data to support long term goals of the organisation;
• Media/Social Media: Knowledge of media outreach, proven ability to pitch and place stories; expert in analysing social media audiences and developing tailored strategies to them, creating and distributing content for social media profiles, monitoring and measuring their impact; monitoring online conversations, identifying and collaborating with influencers.
• Specialized communication skills: Technical know-how relevant to the specific communication role considered (e.g. communication planning, building and maintaining media relations, video production, publishing, web and other digital media, graphic design, visual identity, brand management, internal communication and events management)
• Verbal communication: Ability to use verbal communication as a main tool in profession; clear, succinct and convincing verbal communication; highly professional, balanced and diplomatic language
• Written communication: Ability to use written communication as a main tool in profession, including for speech writing; clear, succinct and convincing written communication; highly professional, balanced and diplomatic language
• Project coordination: Identification of key-priorities, ability to work with others, coordinate and structure work to meet deadlines and adjustment of workplan/resource allocation when needed, identification and management of project-related risks
• Risk management (e.g. reputational): Identification and assessment of potential liabilities and risks in IFAD's activities, particularly vis-à-vis third parties; ability to handle risks via contingency and mitigation strategies
• Research & impact assessment: Know-how in designing, coordinating, conducting technical research & impact assessment in own thematic area

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