Senior Lead Marketing Communications Specialist

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About the Organization

Hexagon is a global leader in digital reality solutions, combining sensor, software and autonomous technologies. We are putting data to work to boost efficiency, productivity, quality and safety across industrial, manufacturing, infrastructure, public sector, and mobility applications.

Job Description

We are seeking a dynamic and strategic Marketing Lead to spearhead external communications, branding, and ecosystem engagement for our Global Capability Center (GCC) in India. This role will be instrumental in enhancing the GCC’s visibility and positioning it as an innovation and talent hub within the broader technology ecosystem. The ideal candidate will engage with academia, startups, industry associations (e.g., NASSCOM, HYSEA), media, CSR partners, and other key external stakeholders to elevate the GCC’s presence and reputation.

Job Responsibilities

External Communications & Branding

• Develop and execute a comprehensive external communications strategy tailored to the India GCC.
• Build and maintain a consistent brand identity and messaging across all external touchpoints.
• Collaborate with global and regional marketing teams to ensure alignment with corporate branding and messaging.
• Drive content strategy for thought leadership, press releases, media articles, executive communication, and social media channels.
• Leverage industry and ecosystem events to position the company brand and leadership effectively.

Ecosystem Engagement

• Serve as the primary liaison with industry bodies such as NASSCOM, HYSEA, TiE, etc.
• Forge strategic partnerships with academic institutions and incubators to enhance the GCC’s innovation and employer brand.
• Represent the GCC at external events, conferences, and panel discussions to showcase thought leadership.
• Lead engagement with startups and innovation hubs to explore co-creation and collaboration opportunities.

Public Relations & Media Management

• Build and nurture relationships with media houses and PR agencies to secure earned media coverage.
• Manage the GCC’s public image, respond to media inquiries, and develop executive speaking points and media kits.
• Drive external speaking engagements and interviews for leadership, ensuring alignment with the brand narrative.

Corporate Social Responsibility (CSR)

• Collaborate with the CSR team to amplify community engagement initiatives.
• Align CSR communication with the organization’s brand values and corporate purpose.

Measurement & Reporting

• Track and analyze key performance indicators for brand engagement, media coverage, and partnership outcomes.
• Prepare quarterly dashboards and reports to measure impact and optimize strategies.

Education Qualification/Required Skills & Experience

• 10–12 years of experience in marketing, external communications, or brand management, preferably within a technology or GCC environment.
• Demonstrated success in managing external partnerships and stakeholder relationships across academia, startups, media, and industry associations.
• Exceptional verbal and written communication skills.
• Strong cross-functional project management skills with the ability to influence stakeholders.
• Strategic thinker with a hands-on approach and the agility to operate in a fast-paced environment.

Preferred Qualifications:

• Experience representing an organization in external forums and public speaking engagements.
• Prior experience in building and scaling ecosystem partnerships in India.
• Knowledge of India’s startup, innovation, and CSR landscape.

For more information please check the Link

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