RFP - Design Agency: Communications and Impact Visibility Requirements

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About the Organization

Girl Effect is an international non-profit that builds media that girls want, trust and need. From chatbots to chat shows and TV dramas to tech, our content helps adolescent girls in Africa and Asia make choices and changes in their lives.

We create safe spaces for girls, sharing facts and answering questions about health, nutrition, education, and relationships, empowering girls with the skills to negotiate and redefine what they are told is possible “for a girl”.

About the Proposal

Girl Effect India is seeking a design agency to enhance its country's communications and impact visibility through high-quality, engaging, and brand-aligned design work. The selected agency will support the creation of multi-media visual assets that amplify Girl Effect’s initiatives, achievements, and thought leadership in adolescent girls' empowerment, health and gender equity.

Girl Effect India implements girl-centered programs to empower adolescent girls and young women by improving their access to health, safety, and digital opportunities. Our work focuses on key areas, including HPV vaccination, sexual and reproductive health, mental health, nutrition, and addressing technology-facilitated gender-based violence (TFGBV). Through digital innovation, behavior change content, and strategic partnerships, we equip girls with knowledge, skills, and resources to make informed choices. We also engage parents, communities, and institutions to create an enabling environment for girls to thrive. Moving forward, Girl Effect India will continue to drive impact by scaling initiatives, strengthening collaborations, and advocating for gender equity in health and digital spaces.

What You’ll Do

Key Responsibilities:

Creative Design for India specific Issue briefs

Create 5 design templates for GE initiatives on the following issues

• HPV vaccination
• Adolescent health + Nutrition + Mental wellbeing
• TFGBV
• Digital safety.
• Economic Empowerment

Create engaging graphics, infographics, and illustrations that focus on adolescent girls and young women

The above will cover Girl Effect projects’ aims and objectives on each theme

Design for Girl Effect Reports and PPTs

• Create visually compelling project reports
• Develop presentations, newsletters, and social media posts
• Design factsheets and impact stories.

Social Media & Digital Content

• Design social media assets for LinkedIn, ( banners, and motion graphics) to amplify impact stories.
• Design Posts, Online newsletters, emailers and website assets for LinkedIn and Girl Effect India

Multimedia & Video Graphics Support

• Assist in the creation of short animated videos and explainer graphics.
• Provide visual elements for Girl Effect’s digital tools and platforms.

Event & Advocacy Material Design

• Develop branding and collateral for Girl Effect’s participation in conferences, panel discussions, workshops, and community engagements.
• Develop materials for Events - Event branding, backdrop, Standee, tent cards, Photobooth, Giveaways, folder, bag etc

Data Visualization & Impact Communication

• Design engaging data visualizations, dashboards, and interactive reports to showcase Girl Effect’s impact in India.

Mandatories:

• Ensure all design work aligns with Girl Effect’s branding, tone, and messaging.

Iterative Design Support

• Work collaboratively with the Girl Effect team, incorporating feedback and ensuring high-quality outputs.
• Provide multiple design iterations when needed, maintaining consistency across all materials.

Rapid Turnaround & Flexibility

• Deliver designs within agreed timelines, with flexibility to accommodate urgent requests.
• Adapt creatives for different platforms and audiences as needed.

Eligibility

We are looking for agencies who have experience in the following either in-house or through preferred partners.

• Proven experience in designing for social impact organizations, NGOs, or corporate communications.
• Strong portfolio showcasing high-quality, engaging visual storytelling.
• Experience with branding, digital campaigns, and impact reporting.
• Ability to work collaboratively and deliver within set timelines.

How to Apply

Please submit proposals, as described above, to suppliers@girleffect.org by March 12, 2025. Please clearly mark your email with the subject ‘’’Design Agency: Communications and Impact Visibility Requirements

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