APAC Field Marketing Manager

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About the Organization

Coursera was launched in 2012 by two Stanford Computer Science professors, Andrew Ng and Daphne Koller, with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with 162 million registered learners as of September 30, 2024.

Job Description

We are seeking an experienced Field Marketing Manager to execute field marketing programs that attract and engage university decision-makers in India and South East Asia. The ideal candidate will have strong organizational and project management skills, a data-driven approach, a keen eye for detail, and the ability to confidently execute in-person and online events and be comfortable traveling for up to 50% of the time for customer events within the region.

Job Responsibilities

• Work alongside the India and Asia Regional Marketing Managers to drive planning, logistics and execution for strategic events focused on developing our activation of the Coursera for Campus business across Asia Pacific.
• Manage all supporting logistics for field events including securing venues, organizing marketing collateral and swag, onsite management and communication.
• Develop event briefs, talk tracks, presentation templates, deploy event promotions, gather data from attendees, coordinate internal and external speakers
• Managing the post event logistics including working with Marketing Operations to process leads generated and working with internal stakeholders and SDRs to ensure timely follow-up are done.
• Managing the events calendar for APAC
• Build and maintain relationships with third party vendors who organize events in the campus space. Coordinate day to day management of vendors.

Education Qualification/Required Skills & Experience

• 4-8 years of field marketing experience in a fast-growth environment ideally from an educational / university marketing background (alongside a core understanding of enterprise marketing) with experience in event marketing with a proven track record in lead gen targets (MQL’s / SAL’s).
• Demonstrable  track record of planning and executing compelling trade shows and executive events (e.g., workshops and roundtables) ideally with strong virtual / physical activation experience.
• Hands-on experience building programs and workflows in marketing automation software and events management software.. Strong working knowledge of Salesforce.com building reports and dashboards.
• Ability to work cross-functionally with people across the company to gather the necessary information to execute campaigns and programs

Preferred Qualifications:

• Exceptional organisational skills and great attention to detail
• Exceptional verbal and written communication skills
• Self-starter, ability to thrive in a fast-paced, start-up environment
• Experience in executing events in South East Asia preferred.

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