Digital Marketing Executive (Research Associate)

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About the Organization

Indian Institute of Management Ahmedabad, is an Indian business school, located in Ahmedabad, Gujarat, India. As one of India's premier Indian Institutes of Management, the school has been accorded the status of an Institute of National Importance by the Ministry of Human Resources, Government of India in 2017.

Job Description

• Collaborate with various departments and the digital marketing team to develop paid advertising strategies aligned with course objectives.
• Create and configure PPC campaigns on platforms such as Google Ads, Native Ads, and social media advertising.
• Monitor, track, and adjust bidding strategies, keywords, and targeting settings to optimize campaign performance.
• Conduct A/B testing of ad variations to improve click-through rates (CTR) and conversion rates.
• Monitor daily and monthly spending and able to make adjustments as suggested to improve ROI.
• Provide budget recommendations based on campaign performance and goals.
• Collaborate with designers for optimized ad creatives.
• Ensure ad extensions and formats are optimized for maximum visibility and engagement.
• Able to implement negative keywords to improve ad relevance and reduce irrelevant clicks.
• Use analytics tools to track and analyze campaign performance, including click-through rates, conversion rates, cost-per-click (CPC), and ROI.
• Prepare and present regular reports to stakeholders, highlighting key performance metrics.
• Stay current with industry trends, best practices, and changes in advertising platforms, algorithms, and policies.

Education Qualification/Required Skills & Experience

• A bachelor's degree in marketing, advertising, or a related field is preferred, but relevant experience and a strong portfolio may suffice.
• Proven experience in managing PPC campaigns, with a track record of achieving positive ROI.
• Proficiency in digital marketing tools and PPC advertising platforms, such as Google Analytics, Google Ads, social media management tools, email marketing platforms, etc.
• Strong analytical skills and the ability to interpret data to make data-driven decisions.
• Excellent written and verbal communication skills.
• Attention to detail and the ability to manage multiple campaigns simultaneously.
• Creativity and the ability to think outside the box to create engaging campaigns.

 

Interested candidates are required to share their updated resumes on dmsupport@iima.ac.in with the subject line “ Application for RA-Digital Marketing Executive” latest by August 06, 2024.

For more information please check the Link

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