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Job Title: SBCC Lead
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Location:
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Remote
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Band/Grade:
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2B
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Department:
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Inclusive Bharat Collaborative
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Degree of Travel required to:
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Low to Medium travel to various intervention districts
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Purpose of Job
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About the Project
The initiative for Evidence-based Primordial Prevention Model for reduction of modifiable risk factors for Diabetes is being implemented select districts with pre-dominantly tribal population across 5 states in India. This is a collaborative project between Piramal Swasthya Management & Research Institute, Madras Diabetes Research Foundation and Public Health Foundation of India. The project aims to achieve the following:
- Evidence-based models for primordial and primary prevention developed based on formative research and pilot interventions in place and ready for scale up
- Interventions to improve knowledge and practices towards risk factors of DM through school based primordial and primary prevention approaches
- Increased health literacy and knowledge about diabetes prevention among tribal women of reproductive age through community influencers leveraging committees and institutions
About the Role
The role is expected to work towards,
- Design and oversee the execution of a culturally relevant and evidence-based SBCC strategy specifically tailored for tribal students and youth, focusing on primordial prevention of NCDs by addressing modifiable risk factors (e.g., nutrition, physical activity).
- Oversee the creation and adaptation of diverse educational and communication materials (print, audio-visual, digital) in relevant local languages and formats, ensuring cultural sensitivity and age-appropriateness for tribal students and youth.
- Plan and implement a range of interactive and participatory SBCC activities, including school-based programs, community workshops, health talks, peer education initiatives, and culturally resonant community events, promoting healthy lifestyles and NCD prevention.
- Support the formative research to understand the knowledge, attitudes, practices, and social norms related to NCDs and their modifiable risk factors in tribal communities. Use insights to develop and adapt SBCC strategies that target these behaviors effectively.
- Oversee the development and implementation of educational programs (e.g., health talks, workshops, and peer education) within schools, youth clubs, and community settings, to promote healthy lifestyles, balanced nutrition, and physical activity.
- Develop and deliver training programs for teachers, community health workers, peer educators, and project staff on SBCC principles and NCD prevention messaging. Provide ongoing mentorship and support to ensure effective delivery of interventions at the field level.
- Design and implement robust monitoring and evaluation frameworks to track the reach, engagement, and effectiveness of SBCC interventions. Use data from surveys, focus groups, and community assessments to refine strategies and improve future activities.
- Ensure that national and global NCD prevention messages are accurately and sensitively adapted to align with local traditions, languages, values, and beliefs of the tribal communities.
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Key stakeholders
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External
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Internal
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- Ministry of Tribal Affairs
- Ministry of Human Resources and Development
- World Diabetes Foundation
- Related organizations as and when required
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Central and State operations teams, Other programs departments
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Reporting structure
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Role directly reports to
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Senior Program Director
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Essential Qualifications
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Master's degree in Public Health, Behavioral Science, Social Sciences, Communication, Health Education, or a related field. A Bachelor's degree with significant relevant experience may be considered.
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Essential Experience and Skills
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- At least 5 years of experience in designing and implementing SBCC interventions, preferably with a focus on health promotion and disease prevention.
- Proven experience in working with tribal communities or in rural/underserved areas, with a particular focus on youth or students.
- Experience in NCD prevention or health communication projects is highly desirable.
- Experience working with multi-stakeholder groups, including government agencies, NGOs, and local community leaders.
- Strong understanding of social and behavior change theories and methodologies.
- Experience in developing culturally appropriate communication materials and delivering effective health education messages.
- Willingness to travel extensively within the project area.
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Additional preference (Desirable)
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- Experience in addressing Non-Communicable Diseases (NCDs) or related health issues.
- Knowledge of participatory approaches and community mobilization techniques.
- Experience in using digital platforms and social media for health communication.
- Familiarity with monitoring and evaluation frameworks for SBCC interventions.
- Prior experience working on projects funded by national or international organizations.
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Values
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Knowledge
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Expertise – we strive for a deeper understanding of our domain Innovation – we aspire to do things creatively
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Action
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Entrepreneurship – we are empowered to act decisively and create value
Integrity – we are consistent in our thoughts, speech and action
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Care
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Trusteeship – we protect the interests of our customers, community, employees, partners and shareholders
Humility – we aspire to be the best, yet strive to be humble
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