Social Media Specialist

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About the Organization

It has been a rewarding sixteen years since we embarked on our mission to equip economically disadvantaged children and youth with education and foundational skills, galvanising them towards a better future. Our ‘Inch Wide Mile Deep’ approach, home-grown projects focussed on quality education for the low-income segment have been instrumental in shaping the success of our projects across India. KEF’s approach is primarily three-pronged–

• holistic interventions with children and educators in school,
• equitable scholarships for higher studies, and
• vocational education and skills training for livelihood.

Strengthening school leadership and teacher capacity building, creating a digital ecosystem and learning environment in schools, equipping middle school students with confidence and skills of communicative English, upskilling teachers to provide Foundational Literacy & Numeracy skills, and supporting districts in building and running Model Schools – these are key interventions run by KEF. KEF launched the Kotak Kanya Scholarship in 2021 to offer financial and academic support to meritorious girl students in pursuit of higher education from all over India. Kotak Junior Scholarship supports meritorious students from the Mumbai Metropolitan Region in pursuing 11th and 12th standards. KEF’s Vocational Education & Livelihood Project upskills unemployed youth from economically weaker sections of society and coaches them in domain know-how, the basics of IT and spoken English, life skills and personality development. It ensures placements for all eligible participants so they can stride with confidence into any professional sphere.

Job Responsibilities

Overall, Role:

• Maintain an assertive brand outreach on social platforms.
• Develop and execute social media strategies to meet brand objectives.
• Manage paid advertising on platforms such as Facebook, Twitter, Instagram, LinkedIn, YouTube.
• Support social marketing efforts for other channels, such as SEO/SEM/PR campaigns.
• Act as the primary point of contact for all concerns and inquiries from the media channels.

Key Responsibilities Areas:

Monitor the organisation's social media accounts and ensure brand consistency in all
social media messages, produce reports, etc.

• Create relevant and versatile content to engage target audiences, promote our brandand drive engagement.
• Report and analyse the performance of social media campaigns and provide insights on
  performance metrics.
• Manage outreach with third-party influencers and plan live events, webinars or
  conferences.
• Lead and instruct cross-functional teams (content, graphics, marketing) in a fast-paced
  environment with multiple deadlines.

Education Qualification/Required Skills & Experience

• Bachelor's degree in communications, public relations, marketing or a related field.
• Knowledge of digital marketing tools is an add on. (like Google Analytics and Adobe Creative Suite).
• Knowledge of SEO, SEM and other digital marketing techniques.
• Knowledge of social media management tools.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).

Preferred skills and qualifications:

• Experience of 3-4 years in content writing, digital marketing, and social media management.
• Excellent written and verbal communication skills with problem-solving acumen.
• Expertise in social media platforms (like Facebook, Twitter, Instagram, YouTube and LinkedIn).
• Strong attention to detail with time-management and organisational skills.
• Ability to work independently and manage multiple tasks with ease.

For more information please check the Link

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