Call for Papers - 10th International Communication Management Conference (ICMC 2024)

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About the Organization

Established in 1991, MICA is the only residential institute in the Asia-Pacific region, dedicated to creating leadership in Strategic Marketing and Communication. MICA, an autonomous, non-profit institution, offers a wide range of academic programmes including four residential programmes: Post Graduate Diploma in Management–Communications (PGDM-C), Post Graduate Diploma in Management (PGDM), Post Graduate Certificate Programme in Crafting Creative Communication (CCC) and Fellow Programme in Management–Communications (FPM-C).

MICA's spirit lies in its grasping of contemporary trends and sensibilities, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government, and community.

About the Conference

Immersive experiences have become increasingly popular across various industries, including entertainment, education, healthcare, and marketing. This conference aims to explore the latest trends and innovations in immersive experiences and to bring together experts, practitioners, policy makers and researchers to share their insights and experiences.

Conference Sub-themes

Ideas on the conference theme in the form of full Papers, academic/practitioner research/case studies; extended abstracts, work-in-progress projects; and proposals for poster presentations, and panel/round-table discussions are invited. The themes and sub-themes (not limited to) are below:

Crafting memorable experiences with breakthrough Technology across industries.

• Immersive Technology in Media and entertainment, Healthcare and therapy, manufacturing, retail etc: Past, present and future
• Customer at the centre of Immersive Technology
• Storytelling as a tool for creating immersive customer experience.
• Immersive experiences in marketing and advertising

Ethical and Policy Consideration of Tomorrow’s Technology

• Challenges in regulating technology.
• Hegemonization of Data
• Immersive Technology for Environmental and Social Development

Teaching and Learning with Immersive Technology

• Classrooms of the future: Technology aided content and pedagogical innovation.
• Roles and Responsibilities of the Teacher of the Future
• Boundary-free Learning: Defining the Learning Outcomes

Business Transformation through Immersive Technology

• Virtual Reality, Augmented Reality & Mixed Reality for business and market transformation
• Engaging Gen Z through immersive technologies
• Immersive technology and social experiments
• The Business of Immersive Technology: Cost and Benefit Analysis

How to Apply

Deadline: July 15, 2023

Submit Here

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