Asst. Manager - Digital Engagement

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About the Organization

Sense International India (also known as Sense India) is the only national-level organisation supporting needs-based services which enables children and adults with deaf blindness to overcome the challenges caused due to deaf blindness.

Sense India's key objective is to provide information, guidance, support and training needed along with being committed to supporting persons with deaf blindness and multiple disabilities and their families by raising awareness and campaigning for their rights, opportunities and services throughout the nation.

Job Description

The Assistant Manager-Digital Engagement is responsible for supporting the development and execution of online fundraising initiatives, managing digital campaigns across various platforms like email, social media, and the organization's website, analyzing data to track performance, and collaborating with other teams to maximize online donor engagement and contributions, reporting directly to the Head Technology – Applications. Also, enhance the organization's branding, visibility, and fundraising through events like Marathons and Messengers on Cycles, Sense India’s Annual Event.

This role requires a strategic thinker with a passion for social impact, outstanding communication skills, and proven experience in digital marketing and technology. In line with Sense India's strategic plans and policy guidelines the post-holder will work under the leadership of the Head – Technology Applications in planning, implementing, and monitoring agreed objectives.

Sense India has a small, growing communications and fundraising team. The post holder will be an important member of this team and work closely with other team members (and consultants) including programme team.

Job Responsibilities

Strategy

• Develop and implement a Digital engagement strategy for Sense India, which aligns with and enables the delivery of the organizational strategy and the Public Engagement strategy.
• Recommend and deliver digital engagement campaigns and on ground activities like Marathons and other sporting events that will enhance our profile, reach new audiences, build and strengthen our partnership communities and support funding streams in order to achieve our organizational strategy.

Digital Fundraising

• Lead in creating and managing digital fundraising campaigns across multiple channels including email marketing, social media, website landing pages that supports overall fundraising goals.
• Develop compelling campaign messaging, creative assets, and donor appeals tailored to different digital audiences.
• Monitor and analyze digital fundraising data using CRM systems to track campaign performance, donor engagement, and ROI.
• Generate reports on key metrics like conversion rates, click-through rates, and donation volume to inform strategy adjustments.
• Identify trends and insights to identify new opportunities for donor acquisition and retention by leveraging external digital fundraising/crowdfunding platforms to maximise donor acquisition
• Collaborate with the web and communications team to update and optimize the organization's website for online donations, including donation forms, landing pages, and calls-to-action.
• Explore, engage and collaborate with relevant digital influencers to increase supporter base
• Support the Head – Technology Applications in developing and implementing new digital fundraising strategies.

Events Fundraising

• Lead on Sense India’s participation in Marathons and other events providing fundraising opportunities. Develop events calendar and concepts for events (focusing on the ‘marathons’ in Mumbai, Delhi, Bengaluru) which caters to specific target audience – Individuals, High Net Worth Individuals (HNIs), Corporations, General public, Students, and also work towards effective brand-building for Sense International India and deaf blindness
• Lead on Sense India’s Annual Event Messengers on Cycles. Developing concept notes for engaging the sponsors, raise funds and brand visibility for Sense International India by producing detailed proposals for events (e.g. timelines, venues, suppliers, legal obligations, staffing and budgets); for events where this is required
• Actively contribute to achieve Sense International India’s fundraising strategy and help build relationships and share best practice with colleagues in the team

General

• Develop and manage a database of supporters and partners for targeted communications and enhance engagement for fundraising.
• Work within agreed income and expenditure budgets, being accountable for all spending within agreed areas of operation.
• Measure and report performance of all digital marketing campaigns against KPIs.
• Stay informed on the latest trends in digital marketing and technology.
• Undertake any task within the post holder’s skills and abilities as may be requested from time to time
• Any other work as agreed with the Line Manager

Education Qualification/Required Skills & Experience

• Graduation and above with additional degree/ certificate or diploma in Digital Marketing/ digital fundraising.
• At least 3-5 years of proven experience in similar position in NGO/ INGO
• Proficiency in CRM systems and strong analytical skills and experience with website analytics tools (e.g., Google Analytics).
• Excellent storytelling skills with fluency in written and spoken English
• Up to date with the latest trends and best practices in online marketing.
• Confident in taking initiative and exploring new opportunities.
• Ability to be a self-starter and think proactively.
• Conversant with relevant software related to Digital and online fundraising.
• Ability to think creatively / laterally

 

Please send us your updated resume mentioning “Asst. Manager – Digital Engagement” in the subject line, along with suitability note in one file (Strictly one single file only) on or before 17th March 2025 at career@senseintindia.org

For more information please check the Link

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