Lead Branding & Communication

Follow us@ngobox

About the Organization

CMCA is a non-profit organization that aims to empower India’s youth towards being civic-minded, socially conscious citizens who participate in solving problems and uphold democratic values in all spheres of life. Such individuals are called active citizens, and we encourage school students and college-age youth to become concerned, thinking, and active citizens through our research-backed Citizenship and Life Skills Education programmes.

Job Description

The Domain Lead Branding and Communication is responsible for conceptualizing and driving the entire gamut of communications and branding activity for the organization aligned with the organization’s strategic direction and vision. This role is responsible for external and internal communications, branding and PR/media strategies.

Job Responsibilities

Develop and implement the annual Communications, PR & Branding plan which aligns with CMCA’s strategic vision

• Build a deep understanding of CMCAs vision, long term strategy, work model, products and services and end users
• Create and implement a holistic communications strategy to support the objectives of the organization across dimensions of branding, internal and external communications, PR/media relations and stakeholder relationships
• Plan and carry forward the online and offline communication strategies and garner stakeholder support for the organisation (website, social media and media relations)
• Understand annual plans across programmes and domains and agree on communications and branding needs
• Evaluate and plan for all required resources to deliver on plans
• Budget and set goals for department activities and initiatives

Set up and implement systems and processes for the domain

• Review, improve and institutionalize clear processes for all aspects of the domain
• Document and report on performance of the domain as per CMCA expectations
• Equip and train CMCA resources so that they understand the brand message and how to emphasize it in their communications

Manage team performance and daily operations

• Monitor and review delivery of each team member on a monthly, half yearly and annual basis
• Articulate and assign roles and responsibilities and key result areas with performance indicators for team members
• Ensure adequate resources are available for work delivery
• Provide feedback and manage performance of team members
• Mentor and coach team members to enhance performance and grow in their careers
• Strengthen the domain’s practice of our values and principles
• Monitor and review work delivery of extended team - freelancers, external designers/ content creators etc

Capacity Development

• Research and keep upto date on new thinking, trends, issues, pertaining to communications in the social sector
• Obtain feedback on performance, identify improvement areas and work on self-improvement
• Identify capacity building needs for the team and for self in functional and organizational areas
• Identify resources (including external conferences, seminars, learning opportunities etc.) to build skills of self and team as required to improve job performance

Contribute to Organisation Initiatives

• Support resource mobilisation efforts
• Support organisation initiatives and contribute in management and operational areas as needed (eg. participation in recruitment/ induction, participation in events, team building etc)
• Work with Program Management to establish and institutionalize processes for campaigns that expand the supporter pool and motivate and create goodwill for CMCA (stretch)

Education Qualifications/Required Skills & Experience

• Min Bachelor’s Degree in Communications or related field

Years of experience

• Min 8 years of relevant experience Industry Exposure: Exposure to communications and branding in the social sector is be essential

 Type of Experience/ Skill/ Knowledge :

• Prior experience in a similar role would be advantageous
• Strong content and design experience (Concept to activation)
• Digital marketing experience (social media, Email marketing, website management)
• High level of proficiency in English- written and verbal; Additional Indian language capability is desirable
• High level of attention to detail including proven ability to manage multiple, competing priorities simultaneously

For more information please check the Link

Tags Jobs in Karnataka Jobs in Bangalore Jobs in Communication