Manager - Digital: Marketing & Fundraising

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About the Organization

Established as a Charitable Trust on 27 November, 1969, WWF India set out with the aim of reducing the degradation of Earth’s natural environment and building a future in which humans live in harmony with nature. In 1987, the organization changed it's name from the World Wildlife Fund to World Wide Fund for Nature India. With five decades of extensive work in the sector, WWF India today is one of the leading conservation organizations in the country.

Job Description

WWF-India, one of the largest conservation organizations, engaged in wildlife and nature conservation in the country, invites applications from candidates for the position of Manager - Digital Marketing and Fundraising

We are looking to recruit within WWF-India’s Marketing and Communications team, working closely with internal departments within the organization. The ideal candidate must have exceptional Digital and communications skills along with organizational, and interpersonal skills, and must be proficient in project management.

Job Responsibilities

Digital Fund Raising: (DFR)

• Develop and manage the DFR website and all online campaigns pages  
• Crafting a digital fundraising (FR) strategy integrated with other retail initiatives and marketing campaigns
• Efficient execution of the digital FR strategy to deliver FR objectives
• Develop and manage all eCollateral initiatives for DFR; which includes creating content, design and dissemination plan for eMailers and ads
• Align social media with digital FR and monitor benchmarks to measure success
• Work closely with internal teams & external agency to facilitate development of digital assets, products, and campaigns for fundraising digitally
• Management and timely implementation of FR campaigns to deliver pre-aligned KPIs, including donor engagement, new donor acquisition, and donor retention

Digital Marketing: 

• Manage WWF-India's social media channels including acquisition, retention, engagement. Developing content plans and creatives for all social media handles 
• Create and curate communication, initiatives, campaigns and calendars for digital marketing & social media for WWF-India, in partnership with various internal departments 
• Digital media planning + buying and developing relevant creative assets 

   Reporting and analytics:

• Preparing detailed analytical reports on all digital activities mentioned above
• Regular reporting on KPIs, performance and key learnings, quarterly or as required

Education Qualification/Required Skills & Experience

• MBA (Marketing/Sales)/ Post graduate
• Minimum 6 years of relevant experience (Digital Marketing, Content Management, monetizing digital content, ecommerce, Fundraising)
• Proven track record in meeting revenue targets

Desired Skills and Abilities:

Excellent working knowledge of

• Online media planning and buying
• online advertising tools (Google Adwords, Google Analytics, Meta Ads etc.)
• all social media platforms (paid and owned)
• emailer platforms such as mailchimp etc.
• target audience profiling
• content management
• Understanding of A/B testing, analytical tools and ability to turn metrics into actionable insights
• Team/Agency management ability
• Exceptional writing & editing skills, including writing styles suited for digital media
• Experience in creating & implementing journeys for all relevant audiences
• Ability to work with teams and multiple stakeholders
• Ability to handle multiple projects
• Ability to work efficiently in a fast-paced environment
• High level of accuracy and attention to detail

For more information please check the Link

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