Marketing & Communications Manager

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About the Organization

The CDP (formerly the Carbon Disclosure Project) is an international non-profit organisation based in the United Kingdom, Japan, India, China, Germany, Brazil and the United States that helps companies, cities, states, regions and public authorities disclose their environmental impact. It aims to make environmental reporting and risk management a business norm, driving disclosure, insight, and action towards a sustainable economy.

Job Description

As Marketing & Communications Manager, India you will be responsible for delivering an activation plan in India for CDP’s exciting global go to market Marketing & Communications campaigns. You will contribute to CDP’s global campaign development and help to determine the most effective tactics for activating campaigns in India, with consideration of the full breadth of CDP channels, particularly media, market partnerships and high-level speaking appearances at events online and across the country in line with campaign objectives.

Working in close collaboration with and reporting to CDP’s Head of Activation, APAC, you will be part of a 6-7-person Market Activation team within our Marketing & Communications function. You will collaborate with colleagues across CDP’s M&C, Commercial and Impact teams, in addition to our global senior leadership when they travel to India.

As CDP grows its brand visibility and rolls out key developments to our disclosure platform and dataset, you will ensure CDP positioning, key messaging, and CDP strategic objectives are well represented in all market activations, build and maintain a top-tier network of relevant journalists in India to ensure CDP is key ‘go-to’ commentator, closely collaborate with Media Relations & Spokesperson colleagues to rapidly respond to trending local issues, and liaise with senior CDP spokespeople for speaking appearances and media interviews in India. You will own and manage Indian content published on the CDP website and social media, ensuring content is accurate, compelling and of a consistently high standard, and help to develop new market partnerships to drive the impact and reach of our campaigns.

The successful candidate will be a Marketing and Communications professional with demonstrable experience in executing Marketing & Communications plans in line with set objectives. You are a passionate Communications professional with good tactical PR and marketing knowledge, with awareness of key organizations, events, market trends, culture, business, policymaking and finance in India.

This is a unique opportunity to make an impact in one of CDP’s priority countries for a rapidly developing organization during a critical period for global climate and nature efforts. Your success will have a direct impact on motivating more businesses, cities, and financial institutions across the globe to disclose their environmental impacts and take credible actions.

Job Responsibilities

• Delivering an activation plan in India for CDP’s M&C campaigns that meet APAC KPIs, as defined with the Head of Activation, APAC.
• Contributing to global campaign development and determining the most effective tactics for activating the campaign in India, based on local markets and growth targets, with a particular focus on media, market partnerships and high-level speaking appearances at events in line with campaign objectives.
• Effectively tailoring M&C campaign tactics to local markets.
• Writing press releases as part of CDP go to market campaigns and pitching stories to top tier Indian media.
• Ensuring CDP positioning, key messaging, and CDP strategic objectives are well represented in all activations in India.
• Maturing and growing our network of top-tier Indian journalists.
• Growing CDP’s market visibility as a commentator on strategic climate/nature topics.
• Collaborating with CDP’s Media Relations & Spokesperson Engagement team to rapidly respond to trending local issues.
• Developing Indian PR materials and managing PR agencies.
• Preparing and briefing senior spokespeople for Indian speaking appearances and media interviews.
• Informing and contributing to insightful content such as blogs, opinion pieces, podcasts, data analyses, videos and webpages relevant to India.
• Managing and contributing Indian content for CDP’s website and ensuring content is accurate, compelling and of a consistently high standard.
• Working with the Marketing Performance & Enablement team to define the long-term objectives and strategy for the site(s), along with core metrics for ongoing monitoring and improvement.
• Advising campaign managers on the implementation of centrally managed global marketing, such as emails and social media.
• Building and maintain an understanding of local market(s) and audiences, sharing insights with the our Campaign Management team to inform campaign planning.
• Coordinating with our CEO Office team for CEO media profiling and event opportunities.

 Education Qualification/Required Skills & Experience

• An existing and proven ability to build an effective top-tier journalist network in India.
• Clear knowledge and awareness of corporate sustainability, financial markets and ESG-related regulation and policy.
• Clear knowledge and awareness of the Indian economy, media landscape, culture and relevant partners for CDP.
• Ability to apply CDP’s strategic priorities and value proposition.
• Confidence in coordinating and briefing senior stakeholders internally and externally.
• Ability to independently draft compelling media and event materials aligned with global key messaging and positioning on a variety of issues, both thematic and organizational, including on complex and sensitive issues.
• Solid strategic marketing knowledge and experience, with the ability to design and manage insight-led campaigns that resonate with audiences and drive action.
• Brand advocate, passionate about building CDP’s presence both globally and within region.
• Commitment to continually learning about best practice in Marketing and Communications, as well emerging trends and channels.
• Ability to insightfully measure and monitor performance.
• Ability to work at-pace to rapid deadlines.
• Excellent command of business English and local languages.
• Strong business communications experience and a very capable command of business language, with ability to interact convincingly with people at different levels of seniority and different cultural backgrounds, and ability to represent a topic or program in- and externally.
• Experience in working collaboratively within global and diverse teams.
• A positive and collaborative approach that prioritizes impact with the organization’s mission and strategy in mind.
• A meticulous and critical eye for detail and accuracy.
• Strong analytical and technical skills for tracking set-up, evaluating, reporting and actioning insights.
• Highly organized way of working to set and meet deliverables according to deadlines and high-quality standards.
• Ability to coordinate and manage internal relationships well.
• Willingness to travel occasionally in India.
• Excellent knowledge of various software and a clear ability to learn new tools quickly.

For more information please check the Link

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