Product Manager – Product and Policy (PMPP)

ABOUT SIDBI

Set up on April 2, 1990 under an Act of Indian Parliament as a principal financial institution for:

-- Promotion 

-- Financing and

-- Development of industries in the MSME sector and 

-- Co-ordinating the functions of other institutions engaged in similar activities. Provision and Charter: SIDBI was established on April 2, 1990. The Charter establishing it, The Small Industries Development Bank of India Act, 1989 envisaged SIDBI to be "the principal financial institution for the promotion, financing and development of industry in the small-scale sector and to co-ordinate the functions of the institutions engaged in the promotion, financing or developing industry in the small-scale sector and for matters connected therewith or incidental thereto".Business Domain of SIDBI: The business domain of SIDBI consists of small-scale industrial units, which contributes significantly to the national economy in terms of production, employment and exports. Business Strategy of SIDBI:The business strategy of SIDBI is to address the financial and non-financial gaps in the MSME ecosystem. Financial support to MSMEs is provided by way of (a) indirect finance / refinance to banks / financial institutions for onward lending to MSMEs and (b) direct finance in the niche areas like risk capital, sustainable finance, receivable financing, service sector financing, etc. Type of the Post Contractual on full time basis Period of Posting The term of the contractPMPP would initially be for a period of three years, subject to an interim review. The contract shall be extendable, at sole discretion of the Bank, for a further period of up to two years. The contract can be terminated at 3 (three) months' notice on either side or Salary and allowances (if any) in lieu thereof.

Job Profile

• The Product Manager will own the end‑to‑end success of assigned products/schemes for MSME / SME / mid‑corporate customers, from concept and prototyping to rollout, scaling and lifecycle management.

Key Responsibilities:

• Lead market studies, customer research, and competitive analysis to design or refine products and schemes (eligibility, pricing, features, processes, documentation, digital journeys) aligned with customer needs, market trends, and policy objectives.
• Take full ownership of assigned product(s)/project(s), driving end-to-end success from concept through launch, adoption, and lifecycle management.
• Prepare and maintain comprehensive product documentation including product notes, policy circulars, process flows, SOPs; coordinate and secure approvals from Risk, Compliance, Legal, and relevant committees.
• Collaborate with Policy/Strategy units to define clear success metrics, adoption targets, and impact indicators; establish robust data capture mechanisms for real-time monitoring of scheme performance, customer adoption, and business impact.
• Track and analyse product performance across all dimensions (volumes, customer acquisition/retention, yields, risk metrics, profitability, market penetration, impact outcomes) by segments, channels, and partners; proactively recommend enhancements, bundling opportunities, rationalisation, or strategic exits.
• Drive product adoption through targeted internal and external communication strategies (marketing collateral, FAQs, staff training programs, partner enablement, customer campaigns, sales incentives) to achieve defined uptake and usage targets.
• Any other work assigned by the Bank from time to time.

Eligibility Criteria

Age Limit 

• The candidate should not be more than 40 years old as on June 30, 2026

Educational

• Qualification Mandatory educational qualification (As on June 30, 2026):
• Minimum Qualification: Graduate degree in Finance,
• Commerce, Economics, Business Administration,
• Engineering or related field from a recognised
• University/Institute.

Desirable: -

• Post‑graduate qualification such as MBA/PGDM (Finance/Marketing/Operations), or equivalent certification in Product Management / Business Analysis

Experience 

• Minimum 8 years of experience in product management, policy, business development or credit roles in Banks, NBFCs, DFIs or fintechs, preferably in MSME / SME / mid‑corporate segments
• Exposure to launching / managing credit or guarantee schemes, refinance/lines of credit, or specialised programmes with government / multilateral partners is desirable

Key Competencies

Technical skills

• Product design and lifecycle management (Proficient): Able to translate customer and policy needs into product constructs, value propositions and clear processes
• Policy and credit understanding (Intermediate): Familiar with credit/risk frameworks, regulatory guidelines and policy constraints relevant to MSME/DFI products
• Data and impact orientation (Intermediate): Comfortable using MIS and dashboards to track performance, scheme adoption, unit economics and impact metrics
• Digital and process thinking (Intermediate): Understands how products are delivered through digital/branch channels and can work with technology teams on journeys and requirements Behavioural competencies:
• Customer and stakeholder focus (Proficient): Balances customer needs, policy objectives and operational realities; manages expectations across functions
• Problem solving and structuring (Proficient): Breaks complex schemes into simple, implementable components; designs pilots and iterations

For more information please check the link: Product Manager – Product and Policy

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