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Senior Program Communications Associate - Content Creator

Organization: World Resources Institute
Apply By: 03 Jun 2025
Location: New Delhi(Delhi)
About the Organization
WRI India, an independent charity legally registered as the India Resources Trust, provides objective information and practical proposals to foster environmentally sound and socially equitable development. WRI India’s mission is to move human society to live in ways that protect Earth’s environment and its capacity to provide for the needs and aspirations of current and future generations. Through research, analysis, and recommendations, WRI India puts ideas into action to build transformative solutions to protect the earth, promote livelihoods, and enhance human well-being.
We are inspired by and associated with World Resources Institute (WRI), a global research organization. Currently over 150 researchers are working with WRI India in our offices at Delhi, Mumbai and Bengaluru.
Job Description
You will work closely with WRI India’s Integrated Transport team. This role entails developing communication material to convey the impact of the work across all transport-related projects. You should have experience in creating engaging social media content and must have design and video editing skills along with excellent skills in English writing, editing, and proofing. Knowledge of additional languages will be a plus.
Job Responsibilities
Digital Media Content Creation (40%)
- Develop communication material suited for different formats (like short video snippets, graphics, reels) for different channels – WhatsApp, Instagram, LinkedIn, etc.
- Leverage existing products (like research reports, decks, blogs) and identify key messages to develop tailored social media messaging.
- Maintain a structured blog and social media outreach calendar.
- Identify opportunities to develop new content (like writing a blog to highlight a milestone or creating an attractive post based on a new publication release).
- Find opportunities (at events, for example) for recording podcasts, webinars, reels, and ensure wide dissemination and engagement.
- Create and implement a digital communication plan for pre- and post-event outreach.
Other Content Creation (30%)
- Develop content for press releases, blogs, brochures, and facilitate the writing of op-eds for external publications.
- Ensure all content is accurate and grammatically correct while maintaining WRI India branding and style guidelines.
- Work with leadership to create short thought pieces and articles.
Research and Event Outreach Support (30%)
- Convert research insights into simple-to-understand language and engaging infographics that are palatable to a larger digital audience.
- Prepare attractive and informative presentation decks as needed.
- Support teams in developing reading materials (concept notes, agendas, etc.) for convenings/events.
- Facilitate internal coordination and lend support during on-ground events.
Education Qualification/Required Skills & Experience
- Minimum 5 years of full-time experience working as a communication coordinator.
- Experience dealing with a wide variety of stakeholders and vendors.
- Knowledge of the public transport landscape in India will be preferred.
- Excellent writing and editing skills in English.
- Strong organizational skills and attention to detail.
- Ability to build and maintain productive relationships internally and externally.
- Capability to communicate complex ideas in everyday language.
- Ability to meet stringent deadlines, manage multiple project deadlines.
- Enthusiasm, flexibility, technical curiosity, and willingness to learn.
- Understanding of how events are organized and basic troubleshooting.
- Basic familiarity with design software (Photoshop, InDesign, Canva, or other AV/ animation software) is an added benefit.
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