Young Professional (Marketing & Business Development)

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About the Organization

Central Warehousing Corporation is a statutory body which was established under ‘The Warehousing Corporations Act, 1962. It is a public warehouse operator established by the Government of India in 1957 to provide logistics support to the agricultural sector.

Job Description

• Market Research: Conduct comprehensive market research to identify different stakeholders, market trends, competitor and potential customers/users and analysis to position CWC’s services effectively.

Stakeholder Engagement:

• Warehousing for Post Harvest Value Chain: Engage with farmers, traders, FPOs, FPCs, Banks, trading platforms and other related stakeholders at Panchayat, Block and District level to understand their requirements and educate them about CWC’s facilities and services.
• Warehousing and Incidental Services for Private Foodgrain, e-Commerce & Industrial Business: Engage with manufactures and traders who are bulk procurers of agricultural commodities at identified procurement clusters to understand their requirements and educate them about CWC’s facilities and services from procurement as an agent, to warehousing, to handling and transportation. Engage with e-Commerce operators, OEMs and their agents for Warehousing requirements of e-commerce supply chain, industrial goods.
• 3PL, 4PL, 5PL: Engage with operators and their agents in the 3PL, 4PL, 5PL domain to understand their requirements in identified clusters and educate them about CWC’s facilities and services. (iv) EXIM & CTO: Engage with all the stakeholders of EXIM and PCTO (Pvt. Container Train Operator) including but not limited to Shipping Lines, Freight Forwarders, Consolidators, OEMs, statutory authorities like Customs, Indian Railways, PFT/GCT Operators,3PL/4PL and their agents, sister-concerns, allied departments and organizations etc. to understand their requirements and educate them about CWC’s facilities and services.
• Business Development: Help to develop and implement strategies to promote CWC’s business verticals, attract new clients, and expand the customer base for the different services offered giving due consideration to the commercial, operational and statutory aspects of stakeholders viz. Indian Railway, Customs etc. by leveraging domain knowledge in the said aspects.
• Relationship Building: Establish and maintain strong relationship with key stakeholders to foster long-term partnerships and repeat business opportunities. Maintain regular communication with existing and potential stakeholders to understand their needs and address any concerns and provide them after sales – support and ensure stakeholder satisfaction.
• Sales & Marketing Publicity: Create marketing materials, presentations, and other relevant documentation to showcase CWC’s services effectively during stakeholder meetings and events. Young professionals are expected to reach target stakeholders through door-to-door marketing, social media, WhatsApp and cold calling targeted to specific demographics.
• Training and Workshops: Organize training sessions, workshops, and awareness campaigns and field visits at CWC’s warehouses and facilities to educate stakeholders about the benefits and value of utilizing CWC’s services. Provide information on the process, procedures, and requirements for availing CWC’s services by potential stakeholders.
• Feedback Collection: Gather feedback from stakeholders to understand their needs and preferences better, and communicate their valuable inputs to the CWC management for continuous improvement.
• Market Expansion: Identify potential areas for market expansion and recommend business development strategies to penetrate new regions and markets.
• Sales Targets: Set and achieve sales targets for respective business verticals, track progress, and report on regular basis.
• Reporting: Prepare regular reports on business development activities, achievements, challenges, and opportunities for management’s review.
• Stay acquainted and up to date with all the verticals of CWC, policies newly implemented by CWC/GOI and which are in pipeline, prevailing relevant GoI schemes, guidelines for e-Commerce, logistics and supply chain operators etc.
• Work in coordination with Regional Marketing Head of the Region and Regional Manager of the respective region.

Education Qualification/Required Skills & Experience

• Two years Full-time Regular Post Graduate Diploma/Post Graduate Degree in General Management/Marketing/ Logistics/Supply Chain Management/Sales & Marketing Management from a recognized University or Institution

Desirable Experience/Skills

• 0 to 3 years

                                 OR

• More than three years’ experience in Warehousing or Logistics Sector in a Government Organization/Public Sector Undertaking/ Commercial Organization/Private Organization

Salary

• Rs.50,000/-** (consolidated): In case of 0 to 3 Years’ experience

                                OR

• Rs. 60,000/-** (consolidated): In case of more than 3 Years’ experience

Eligible candidates may apply online through the CWC’s website (www.cewacor.nic.in) which will start from 18.06.2025 at 00:00 Hrs and will end on 01.07.2025 at 23:59 Hrs, after which no application shall be accepted.

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