Everything that You want to Know About Google for Nonprofits in India
With the current social situation in the world plagued by poverty, conflicts, hunger and rising inequality, nonprofits are on their feet to address these issues and expand its work across various regions to make the maximum impact. Technology is a powerful enabler for social change and its role cannot be ignored in the present century. For the nonprofits to make greater impact and effect in their social cause, the Goggle for Nonprofits program stands as one of the best options.
The Google for Nonprofits program is a lucrative opportunity that provides eligible organizations a social platform to spread its work and garner more support through aid and partnerships. It offers access to Google products and tools that can help nonprofits find new donors and volunteers, work more efficiently, and get supporters to take action. It is a free program where Google gives away their premium services at no cost and gives access to a collection of its finest applications that might otherwise be too expensive for non profit organizations.
This program is yet to reach to all countries in the world but India has been lucky in this matter.
Using the features of Google technology in this program, one can make their work easier, create intensive and visible impact and extend its reach. A collection of premium Google applications are being offered in this program free of cost to the organizations that meet the eligible criteria.
In India, the first four features are being offered in the program which this article mentions in details.
To avail the free services in the Google for Nonprofits Program, organizations should come under the following eligibility criteria in India:
In addition, the organizations that do not fulfil the criteria and hence cannot avail the services are:
The Products Available for Indian NGOs
In India, the Google for Nonprofits program is yet to be explored fruitfully by the non-profit organizations. This report hopes to make the NGOs aware of the program and utilize it for their and the greater community’s benefits.
In India, NASSCOM Foundation is the local partner of the TechSoup Stock donations program in India, and forms part of the global TechSoup Technology Donation Program, through which a group of corporate donors provide technology product donations to charitable non-profit and nongovernmental organisations around the world. Its vision is to leverage Information and Communication Technologies (ICT) for empowering and transforming the lives of the underserved and promote social development. NASSCOM Foundation's BigTech program endeavours to build the capacities of the non profit sector.
Benefits of Available Applications:
G Suit for Nonprofits is the most widely constructive application that allows effective management of one’s organizations, especially when the work is divided between office and field or the organization has regional or national branches. It helps for more efficient collaboration with the set of safe, integrated applications such as Gmail, Docs, Drive, Calendar and Hangouts Meet. The feature has various up gradations but in the Nonprofits Program, it offers the G Suite Basic for free. It includes unlimited Gmail accounts that ends in one’s domain, 30GB of storage on Gmail and Google Drive, a cloud-based document-sharing and creation tool, along with 24/7 support for any technical issues that may be encountered by the nonprofits with these features and admin access over all the organization’s accounts.
Google Ad Grants is the most influential application that offers $10,000 USD worth of free ads every month for the online advertising of the organizations and provides them access to tools to help build effective campaigns that can display on Google Search when people look for information related to the nonprofit. This creates opportunity to recruit more volunteers, catch attention of more donors to attract more funding and share impact stories globally. By increasing the frequency of appearance of one’s ad, it increases the visibility of the organization and the probability of its work being noticed across various platforms, thus increasing the success rate of the organizations.
YouTube for Nonprofit Program provides a platform that caters to more than 1.5 million people who use YouTube every month. It enables the organization to reach out to a huge audience, and show them their work, impact stories and events through the visual medium, thus engaging the audience and also creating empathy in them. It reaches out and motivates a global audience and helps in engaging the next generation to magnify one’s cause.
Google Earth and Maps have aided in creating convincing data visualizations to track and share one’s organization impact. Through the Google Maps Platform, it assists people to locate and track community programs and resources happening near them. The mapping tools also offer a wide array of dynamic features, such as the ability to take supporters on location via virtual tour.
Organizations which fulfil the required criteria can easily apply for the program and let the benefits pour in.
Documentation for Non-Profits:
List of documents required for availing software from Indian Donors: Quick Heal, Busy InfoTech, and Eagle Conferencing.
1. Registration certificate:
a) Society Registration certificate OR
b) b) Certificate of registration under companies’ act OR
c) c) Trust Deed
2. 12A & 80G certificate
3. IT PAN of organization
4. Organization website OR Annual report of past 2 years OR Mission statement
Why should Indian nonprofits avail the program?
With zero cost, this program offers benefits to the nonprofits that help them in serving their social cause better.
The G Suite provides with features that help for effective management and connection among all the members of the organizations. It is easier to share information, data, and progress of the ongoing and potential projects among all the members, thus keeping everyone up to date. Besides, creating emails with Google apps gives users the familiar Gmail UI, while keeping one’s Nonprofit’s data inside the organization.
The Google Ad Grant can be said to be literally offering nonprofits an empty billboard at the busy main street, free of cost. It gives $10,000 worth of free money a month to spend on fundraising via pay-per-click (PPC) advertising that refers to the text ads one sees while searching Google.
The YouTube Nonprofit Program recognises the value in video through one’s YouTube channel and thus increasing the donations. Even by collaborating with content creators of YouTube, it offers a platform to reach out to a greater number of audiences.
The above points showcase why Google for Nonprofits should be undertaken by all organizations that meet its eligibility criteria. The program empowers the nonprofits organizations to promote their mission and initiatives on the platform of Google and Indian NGOs should grab this opportunity at the soonest for making a greater change.
For further query regarding the program, please visit their support page and get all the relevant information to avail the advantages and spread your social work.
Google for Nonprofits provides free tools to nonprofit organizations that allow them to work more quickly and efficiently reach a wider audience, spur more supporters to take action, and tell their story in a more compelling way.
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