Using Twitter to Engage Your Target Audience. Tips for Nonprofits

Since its debut as a straightforward, brief messaging service in 2006, Twitter has seen a major evolution. It is no longer only a "microblogging" medium, as it was originally intended to be. 

Today, Twitter is a potent tool for getting to know, comprehend, and segment your group.

Here's how you'd utilize Twitter to establish and engage your community in order to attract the proper people to join your network, assuming you already know how to use it and the fundamentals of tweeting. What you might not realize is that you can look into and analyze your follower base to target particular accounts with missions-focused content that will help you segment your community with purpose. 

Since its debut as a straightforward, brief messaging service in 2006, Twitter has seen a major evolution. Twitter is no longer only a "microblogging" medium, as it was originally intended to be. Today, Twitter is a potent tool for getting to know, comprehend, and segment your group. 

Here's how you'd utilize Twitter to establish and engage your community in order to attract the proper people to join your network, assuming you already know how to use it and the fundamentals of tweeting. What you might not realize is that you can look into and analyze your follower base to target particular accounts with missions-focused content that will help you segment your community with purpose. 

Here’s how to utilize Twitter to connect with the appropriate community for your nonprofit in this post.

Engaging with others 

Do not think of Twitter as a one-way megaphone to only announce your own campaigns and events. Instead, think of Twitter as a networking tool that would allow you to meet and interact with others in the issue areas that you seek. 

Focus on engaging with others by liking their content and retweeting their tweets, with the intent of amplifying their message. Amplifying the content of others and replying to others' tweets makes Twitter less of an announcement format and more of a community engagement tool — which in turn will encourage others to engage with you and your content.

Appropriate hashtags 

The use of hashtags is crucial for locating "your people." You may divide the Twittersphere into vertical groups using hashtags. You may increase your visibility on Twitter by utilising and searching hashtags. You can also find users outside of your immediate network who are tweeting about a particular subject, population, or category. Twitter, in contrast to Instagram, is designed for fewer hashtags. A tweet shouldn't contain more than three hashtags. You don't want it to seem like you're attempting to attract attention from Twitter users by using too many hashtags.

Track your growth 

Finally, it's critical to evaluate what succeeds using Twitter analytics or a third-party Twitter analytics service, then make the necessary course corrections. Look at the content you produced at the time of the surge in traffic if there is one. This is a fantastic approach to monitor the interest of your followers and make preparations for future material that will generate higher levels of engagement.

Your followers will be more likely to share your posts and you will be more likely to get additional followers who are interested in your work—the ideal followers—if you figure out what your community responds to and produce more content that replicates that highly engaged content.