Communication & Marketing Officer

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About the Organization

The Tata Institute of Social Sciences (TISS), established in the year 1936, is a Deemed to be University under Ministry of Education. It has campuses at Mumbai, Tuljapur, Guwahati and Hyderabad, TISS offers over 50 Post Graduate programmes, 18 Doctoral programmes, and Under Graduate programmes in Social Science and Skill Education.

Job Description

Applications are invited for one post of ‘Communication & Marketing Officer’ to be filled on contract basis for a period of two years initially and extendable based on performance of the employee and requirements of the Institute.

• To assist in planning marketing strategies at local and Pan India level and implement the same as per timelines.
• Develop and execute communication plans that align with the institution’s goals and objectives
• Review and refine the content to ensure accuracy and consistency in messaging.
• Plan and implement events for brand building.
• Pitching to various industry association and give presentations.
• Proactively generate ideas to develop business opportunities
• Keeping track of Campaign and Lead generation activity.
• Coordination with vendorsfor integration activities and website design.
• Manage various databases relevant to Marketing and Outreach.
• Anchoring and Monitoring Digital Marketing and Social Media Campaign
• Create content marketing campaignsto drive leads & engagement. Use Search Engine Optimization (SEO) best practices to generate traffic to School's website.
• Regularly produce various content types including email, brochure, flyers, social media posts, blogs and white papers etc.
• Ideate and lead the creation of videos for social media & website. Work closely with video editor and graphic designer
• Develop and oversee communication materials newsletters, brochures, press release, website updates and social media platforms
• Manage & optimize Social media for the School across all relevant platforms
• Plan & execute creative engagement campaigns with students & alumni to increase positive word of mouth for the brand
• Coordinating with external stakeholders/ agencies whenever required.
• Collaborating with internal teamsfor the content requirement
• Should have sound knowledge of SEO best practices, Social Media trends. Having knowledge of Search Engine Marketing (SEM) & pay-per-click (PPC) will be added advantage
• Should be willing to take up task apart from that specified as per the requirement of the school and carry out additional duties and responsibilities as required from time to time.

Education Qualification/Required Skills & Experience

• Minimum 7 to 8 years of experience in domain of marketing expertise
• Master or Post Graduate Degree in Marketing
• Deep knowledge of online marketing methods, tools and strategies - Ability to plan, develop and execute complex multi-platform campaigns
• Knowledge of higher education sector communication
• Excellent written and verbal communication skillsin English
• Strong hold on Digital Marketing & Tech Savvy
• Creative & Innovative
• Market Knowledge
• Business Acumen
• Relationship Management

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