Consultant - Marketing & Communication

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About the Organization

The Institute of Rural Management Anand (IRMA) is a premier national Institute for Postgraduate, Doctoral and Mid-career/in-service education, research, and consulting in rural management. Founded in 1979, IRMA aims to promote sustainable Rural Development through professional management.

Job Description

• Assisting in the development and implementation of communications strategies that support the admissions process of all academic programs at IRMA.
• Coordinating and managing the production of internal and external communications materials, such as brochures, newsletters, social media content, and website updates for Admissions.
• Managing and building relationships with media outlets, current batches of students, alumni and other stakeholders of IRMA Admissions
• Tracking developments in Higher Education Institution space, peer B Schools activities and trends in higher education.
• Coordinating with agencies commissioned by IRMA for extended outreach.
• Managing the institution’s system of generating and nurturing leads.
• Organizing and coordinating events and other public relations activities, including conferences, open houses, educational fairs and other events to engage prospective applicants.
• Collaborating with IRMA’s Strategic Communications team, IRMA IT Team and Students Media Cells to find synergies and ensure consistent messaging and branding across all communications.
• Managing the IRMA Admissions social media assets and website.
• Supporting the Associate Dean (Admissions) and Manager (Academics) with budgeting, planning, and reporting.
• Reporting to the Associate Dean (Admissions) and Manager (Academics) on key metrics of Admissions campaigns on a fortnightly basis.
• Has to provide necessary support to the Manager (Academics) throughout the year for admissions office-related works.

Education Qualification/Required Skills & Experience

• MBA /PGDBM /PGDM with specialization in Marketing
• PG Diploma in Advertising and PR or
• PG Diploma in Digital Media or
• Post-Graduation in Mass Communication

Desirable requirements:

• A minimum of 1 year of relevant experience is considered an added advantage.
• Knowledge of online image creation tools would be an added advantage.

Salary

The consultancy fees will be Rs. 50,000/- per month.

 

Interested incumbents may apply online by February 25, 2025, i.e., 23:59 at https://www.irma.ac.in/careers/careers.php.

For more information please check the Link

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