Consultant- Market Linkage

Consultant- Market Linkage

Organization: American India Foundation

Apply By: 15 Jun 2024

Location: (Haryana)

Position: Consultant

Role: Market Linkage

Number of positions: 1 (One)

Program:  Livelihoods

Location: Nuh-Haryana

Reporting to: Project Manager

Duration: till March 2025


The American India Foundation Trust (AIF) is committed to improving the lives of India’s underprivileged, with a special focus on women, children, and youth. The Foundation does this through high-impact interventions in education, health, and livelihoods because poverty is multidimensional. Through its unique value proposition, working closely with local communities, the Foundation partners with NGOs to develop and test innovative solutions and with governments to create and scale sustainable impact. Founded over two decades ago, in the aftermath of the devastating Gujarat earthquake, as a humanitarian initiative by Atal Bihari Vajpayee Ji and Bill Clinton, AIFT has impacted the lives of 18.88 million of India’s poor across 35 States and Union Territories of India. Learn more at https://aif-india.org


AIF’s Livelihoods program envisions a world where poor and vulnerable communities have access to dignified work opportunities, empower them with sustainable livelihoods. Since 2006, the Livelihoods Program has directly and indirectly served 2.20 million people from vulnerable communities. Leveraging technology to provide financial and market linkages, knowledge, skills, and dignified work opportunities, the program helps the communities secure jobs, manage enterprises, and make a respectable living. Since its inception in 2006, through its flagship programs Market Aligned Skills Training (MAST) and Ability Based Livelihood Empowerment (ABLE), AIF Livelihoods has provided program support to 825,960 disadvantaged youth, women and Persons with Disabilities (PwDs), and impacted 343,727 livelihoods.

Scope of work

  1. Conduct comprehensive market research, including scoping studies and focused research on emerging markets, potential buyers, product trends, and effective marketing strategies, for strategic planning and organizational development.
  2. Collaborate with senior management to align market insights with organizational goals and project strategies.
  3. Utilize market research findings to identify potential market linkage partners.
  4. Provide actionable insights to drive informed decision-making and market penetration.
  5. Initiate contact, negotiate terms, and establish fruitful partnerships with prospects
  6. Foster enduring relationships with market partners to optimize business opportunities.
  7. Negotiate favorable terms such as 100% digital money transactions and increased volume commitments.
  8. Facilitate Buyer-Seller Interactions by serving as liaison between buyers and importers, facilitating communication and managing relationships.
  9. Organize and support self-help groups' participation in national and international trade shows and targeted buyer meetings
  10. Contribute to brand development initiatives aimed at promoting regional and sectoral products.
  11. To maintain and update necessary periodic reports and documentation as required in the project
  12. Any other task/responsibility assigned by the line manager.


  1. Minimum of a B.A. or B. Sc Degree in Marketing or Social Work or a similar discipline.
  2. Minimum of four 3-4 years of experience working in rural entrepreneurship development
  3. Strong writing and speaking skills in English and local language
  4. Direct experience in marketing, import/export, and relationship management.
  5. Self-starter with excellent interpersonal skills and a team player; able to work independently.
  6. Sound knowledge and experience in using Word, PowerPoint, Excel, and other Microsoft Office software programs.
  7. Experience in website management and graphics programs is desirable.
  8. Product design, both design and graphic design experience a plus.
  9. Willingness to travel 50-75% of the time.
  10. Organized and able to create multiple timelines, budgets, and schedules
  11. Able to multitask, prioritize, and manage time efficiently
  12. Ability to work under pressure and disciplined


Monthly fees upto INR 35,000/- commensurate with experience, qualifications and performance in the selection process. Taxation applicable as per law. 



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