Manager/Senior Manager-Retail Fundraising

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About the Organization

Established as a Charitable Trust on 27 November, 1969, WWF India set out with the aim of reducing the degradation of Earth’s natural environment and building a future in which humans live in harmony with nature. In 1987, the organization changed it's name from the World Wildlife Fund to World Wide Fund for Nature India. With five decades of extensive work in the sector, WWF India today is one of the leading conservation organizations in the country.

Job Description

• Develop the supporter engagement and retention programme for WWF donors.
• Develop and improve supporter journeys to increase loyalty and long-term value, focusing on monthly donors.
• Drive retention channels, currently email, sms, and telemarketing, responsible for developing and improving tracking results and increasing profitability.
• Initiate and manage revenue-generating activities and campaigns to existing donors with the aim of generating donations, conversion, upgrading.
• Develop communication and content to current donors in collaboration with communication team.
• Responsible for managing a team of fundraisers working on donor acquisition and retention & to
• Build fund-raising capacity of fundraising team and inducting new staff for fundraising .
• Hold weekly meetings; discuss task delegation and review issues
• Proactively develop new methods, and channels to ensure development and future-proofing
• Assist in the retention of team members and responsible for Managing, developing and coaching/guiding the fund raising officers for meeting set targets.

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